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It’s well known that content marketing is an effective way to build your brand and reach your target audience.
One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever.
This is reflected by WYZOwl statistics which show 87 percent of businesses use video as a marketing tool. In this article, we’ll take a look at what video content marketing is, as well as give you some great video content marketing ideas.
Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.
When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.
The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.
Here are five reasons why video content marketing is more important than ever.
Video is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video has helped increase user understanding of a product or service.
Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video is such a good tool for this as the visual element helps businesses clearly explain how things work.
Check out this video by Dropbox which is a great example of how a video can be used to effectively explain what a product is all about.
The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83 per cent of WYZOwl survey respondents say video gives them a good return on investment.
You may think of video as being expensive and time-consuming to produce. But there is plenty of technology out there which makes it possible to create good video fast and without a large budget.
Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like VideoScribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it’s easier to get a positive ROI.
Marketers have plenty of options when it comes to how they use video. This means it’s easy to find a method that fits in with your company’s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:
Just like technology has made it easy for businesses to record video, it has also made it incredibly convenient for people to watch video. There a ton of stats that illustrate this point. Here are some of the most compelling:
If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.
Here is an example of this in action. When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.
In this instance, of the three results, one is for video editing app Filmora. Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.
As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, Moz and Jumpshot found YouTube had the third highest share of the U.S. search market, after only Google.com and Google Images.
Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality video content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.
Big results. Small investment.
Ready to take the first step?