Big results. Small investment.

Choose from a range of affordable options that fit the needs of your business,
no matter where you are on your journey.

Looking for a self-hosted solution? Full-featured Act! Premium helps you build lasting relationships, close deals faster, and make informed business decisions. Add Act! Marketing Automation to optimise all the ways you communicate with prospects and customers to maximise engagement and drive business growth!

Act! Premium

Full-featured CRM for individuals and teams (On-Premises)


(billed annually)

Existing Act! Customers call us at 020 3856 8517

Marketing Automation

Enhance your CRM by optimising the ways you communicate with prospects and customers.



Entry-level email marketing capabilities to help you get the word out and stay in touch.

2,500 emails per month to unlimited contacts

  • Email marketing
  • 170+ responsive templates
  • Interactive template editor
  • Email tracking & metrics
  • Drip marketing 1
  • Visual workflow designer 1
  • Campaign calendar
  • Deliverability & compliance tools
+ £59

+ €69*

(billed annually)


Powerful marketing automation features to engage your customers and grow your business

25,000 emails per month to unlimited contacts

  • Turnkey campaigns
  • Social sharing
  • Landing pages
  • Surveys
  • Drip marketing
  • Visual workflow designer
  • Campaign calendar
  • Deliverability & compliance tools

+ €159*

(billed annually)


Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts

50,000 emails per month to unlimited contacts


Includes Select features, plus:

  • Marketing automation to CRM workflow
  • Response-driven nurture marketing
  • Asset tracking
  • Advanced lead capture
  • Lead management & scoring
  • Event marketing
  • Website activity tracking

+ €319*

(billed annually)


Sophisticated marketing automation features and valuable consulting services to fast-track your success

100,000 emails per month to unlimited contacts


Includes Complete features, plus:

  • Progressive profiling
  • A/B testing

*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service.

+ €10

(billed annually)

Enhanced Support

Experience VIP service with the most experienced advisors.

+ €10

(billed annually)

Custom Tables

Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialised industry practices together in Act!. Learn more →

All values quoted exclude VAT/sales tax (if applicable)

Product Features

[] Expand all [] Collapse all
[] [] CRM
Relationship & Activity Management
Customer management
Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place.
Task & activity management
Track and prioritise calls, meetings, and to-dos—all associated with your contacts.
See exactly what you have planned for the day from your Act! calendar.
Notes & history
Keep a detailed record of interactions with customers and prospects so you have a full picture of each relationship.
Associate Contacts with their respective Companies to understand and manage engagements comprehensively.
Relationship timeline
See a visual chronology of all activities and communications associated with a customer or prospect.
Secondary contacts
Record basic information about people associated with a contact without creating a new contact record.
In-context maps & web info
See real-time information from the Web, in-context within each contact record - maps, social profiles, and more.
Call lists & Hot Leads
Zero in on your most interested leads with intelligent Call Lists that rank campaign recipients by level of engagement.
Notifications & alerts
Notifications and alerts ensure you stay on task and on time throughout your day.
Act! Companion - Mobile app
Stay connected to key Act! details from wherever you work with a mobile app for iPhone®, iPad®, and Android™.
Welcome page - User productivity dashboard
Start your morning with an overview of your top deals and key activities. Personalise to stay informed and productive throughout your day.
Mail merge
Send personalised communications to contacts or groups with unique data from their individual customer records.
Groups & Search
Search & lookups
Find what you need in an instant with powerful search options.
Groups & filters
Organise similar contacts into groups for targeted communications or sales initiatives.
Dynamic groups
Organise similar contacts into dynamic groups based on criteria you define.
Advanced queries
Perform custom, comprehensive database queries, including searching multiple field types and ranges concurrently.
Opportunity & Pipeline Management
Opportunity management
Capture and manage key opportunity details, including status, value, estimated close dates, and more for every sales deal.
Sales process management
Manage opportunities using a simple, out-of-the-box sales process or one configured to fit your company’s sales methodology.
Products & pricing
Capture and manage your catalog in Act! and associate products and pricing to Opportunities.
Sales pipeline management view
See a complete, visual representation of your sales pipeline at-a-glance to project revenue, adjust strategy, and quickly focus efforts. In-context KPIs provide an instant roll-up of metrics like opportunity close rate, closed-won value, open deals, and more based on filters you apply.
Sales KPIs - Standard & custom
KPIs provide a quick look at sales activity and performance for the month or quarter. Create custom KPIs for additional insights into sales effectiveness.
Sales opportunity Kanban board
Move sales opportunities from stage to stage through the pipeline with a simple drag-and-drop motion, and watch your sales funnel update instantly.
Reporting & Analytics
View and customise 80+ out of the box reports - from contact lists to activity reports to sales performance metrics.
Act! Insight - Dashboards & analytics
Guide decision-making with rich, actionable insights from interactive Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs to drive smarter decision-making.
Office integration - Export to Excel/Word
Interact seamlessly with Microsoft® Office from within Act!.
Outlook integration - Contacts/Calendar/Email
Interact seamlessly with Microsoft® Outlook® from within Act!.
Google Integration - Contacts/Calendar/Email
Integrate seamlessly with Google™.
Act! Connect - Integration with popular apps
Connect with hundreds of apps that extend the power and reach of Act!, via Act! Connect.
Administration & Customisation
Tailor the way Act! operates for you, your team, or your company for maximum productivity.
User management
Add users to Act! with ease to get them onboarded and create a team role to then set preferences, define processes and configure security and sharing rights.
Layout designer
Customise the way your customer information is viewed by configuring fields, labels, backgrounds, picklists, images, and more.
Custom Fields
Add custom fields to capture data specific to your business or industry needs.
Custom Tables
Maintain detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects in an unlimited number of tables with Custom Tables.
(billed annually)
Platform & Technology
Data import tool
Seamlessly move all the customer information from your current CRM solution into Act! with an intuitive import tool.
Enable external services and applications to extend or augment data or functionality to enhance your Act! experience.
[] [] Marketing Automation
Email marketing
Create and send impactful email campaigns proven to drive sales to your Act! contacts.
170+ responsive templates
Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.
Interactive template editor
Edit existing or build your own mobile responsive email campaigns using the interactive template editor.
Email tracking & metrics
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.
Drip marketing1
Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.
Visual workflow designer1
Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.
Campaign calendar
Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.
Deliverability & compliance tools
Rest-assured campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.
Turnkey campaigns
Quickly jumpstart your marketing efforts using turnkey, pre-built campaigns that make it easy to schedule and send sales promotions, prospecting emails, webinar or event invitations, welcome emails, recurring newsletters, and much more.
HTML email editor
Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.
Social sharing
Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.
Landing pages
Select from a categorised library of pre-built landing page templates or design and create your own with step-by-step guidance. Embed lead capture forms to grow your prospect database. New leads are automatically added to Act! once a form is completed.
Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.
Team Management
Give team members access to manage specific campaigns, templates, and landing pages.
Marketing Automation to CRM workflow
Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting everyone of new prospects, prioritising follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign, landing page, and website interactions, or completed lead forms and surveys.
Response-driven nurture marketing
Build highly personalised, response-driven nurture marketing campaigns with decision trees and one or more actions to let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define. The recipient lists associated with your nurture campaigns are always up-to-date, because any changes made to associated Act! groups are automatically fed into your campaign lists.
Asset tracking
Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up. For deeper insights, view the asset dashboard with the number of impressions, average time spent, leads generated, ROI, and more.
Advanced lead capture
Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.
Lead management & scoring
Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritised leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.
Event marketing
Host successful webcasts and tradeshows with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.
Website activity tracking
See the interactions of both identified and anonymous visitors on your website today, yesterday, this week, last week, or the last 30 days. View website visitors in real-time and engage with identified prospects when they're most interested. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.
Progressive profiling
Gather information about a prospect over time with short surveys that display questions based on what you already know about a lead to steadily build a rich prospect profile in Act!.
A/B testing
Test specific elements of two campaigns to determine your most impactful subject lines, email content, and more. Use the results to continually improve your content.
Additional email sends (per 2,500/mo)
12 €/mo
(billed annually)
Additional domains (per domain)
50 €/mo
(billed annually)
[] [] Customer Support
Self-service resources - Guides & video tutorials
Get guidance whenever you need, with 100+ video tutorials and step-by-step guides to help you get started and continue to learn.
Browse help topics and search for answers to frequently asked questions.
Online support tickets
Submit your tickets through our convenient support system.
Web chat1
Receive product troubleshooting and help accessing resources via online chat.
Product troubleshooting by phone1
Call in for product troubleshooting and help accessing resources.
Getting started scheduled call
Get up and running and be productive quickly with an assist from the experts (New customers only).
Feature guidance by phone1
Get assistance with specific features so you can maximise your use of Act! and drive results.
Product support via remote access
Receive support via remote access, by agreement with your rep.
Saturday phone support
Consult with knowledgeable support advisors on a Saturday from 2pm to 9pm UK time.
(billed annually)
Appointment setting
Set a time that works best for your schedule to get answers when it’s most convenient for you.
Voicemail call back
Leave a message, we’ll hold your place, and call you back when you get to the front of the queue.
Priority queuing
Jump to the front of the line when you call in.
Professional services2
Engage with knowledgeable Act! support reps on a per-hour basis for certain issues outside the scope of your Act! support.
135 €/hr
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