Customer Experience
Fostering a Customer-Centric Strategy: Your Guide to Delighting Customers in 2024
Are you looking for ways to minimise churn rates and win more loyal customers? Or perhaps, you want to boost the return on investment (ROI) of your marketing and sales efforts? In either case, overly pushy sales tactics won’t get you too far in a competitive market where your potential customers have a sea of […]
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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs
What happens when businesses stop listening to their customers? Better competitors replace them. Blackberry, Yahoo!, MySpace, and, more recently, Facebook are classic examples. The data confirms it: 80 percent of customers prefer working with companies that offer a personalised user experience that aligns with their customer preferences. To create new products and services that solve […]
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3 Ways Marketing Automation Improves Customer Experience
Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US. Considering how many businesses are out there, you might be feeling stressed about how to get more customers when you have so many competitors. Fortunately, by using […]
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How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have one thing in common: they primarily sell services instead of physical products, and their businesses are based on building loyal, long-term relationships, not impersonal transactions. […]
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How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy from you on a regular basis? How do you get them to recommend your business to other customers? And why is it so important, anyway? […]
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Ready to celebrate Get to Know Your Customers Day?
As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base after a particularly challenging year. Get to Know Your Customers Day is celebrated on the third Thursday of each quarter. It’s a great […]
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It’s 2021: How are you reconnecting with customers?
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers. During 2020, businesses of all sizes struggled at least to some extent, but COVID-19 safety measures hit small businesses particularly hard. According to a survey conducted by the U.S. […]
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How to break up with bad customers: Saying “bye” without burning bridges
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers, even if they are difficult or simply not a good fit. No matter what type of industry you’re in — hospitality, real estate, retail, tech, […]
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How to identify (and keep!) your most valuable customers
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal, repeat customers who consistently give rave reviews (both online and off) and generate business for you — often for free. In other words, they offer […]
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10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best techniques to keep customers coming back to your business and reduce your churn rate. Technique #1: Deliver an excellent experience from the get-go. Like a […]
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A Simple Guide to Improving Your Customer Experience Management
We’ve looked at how your customer experience strategy is important to attracting more customers and making more sales. But how exactly do you ensure that your customer experience strategy is successful? In this article, we’ll give you some tips on how to manage your customer experience and ensure that your customers are as satisfied as […]
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4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their businesses. After familiarising with the concept of a customer journey map, the next logical steps are to familiarise yourself with the common types of customer journey […]
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5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is critical to ensure you aren’t losing customers faster than you’re adding new ones to your customer base. It costs up to seven times more to […]
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How to Create a Customer Journey Map
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey maps, and examples of effective customer journey maps. This article will cover how to create a customer journey map. In brief, a customer journey map […]
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5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a research conducted by folks over at Harvard Business School revealed that when companies improved their customer retention rates by 5%, their profits went up by 25% to 95%. However, retaining a paying customer over a […]
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