In 1996, Arno Bekkers set up a maintenance service for industrial fleets. Since then, it has grown into TSD Management Groep, a holding company that now includes an engineering recruitment firm that finds staff for the manufacturing, construction and processing sectors.
For much of that time, Act! CRM has proved an invaluable management tool, “because it gives us quick insight into our commercial processes, which are the backbone of our organization,” says Arno, who is now the group’s Managing Director. “I bought my first copy of Act! CRM on a floppy at about the time I first registered the business, and immediately found it very intuitive and user-friendly, as I still do today.”
Over the years, much has changed, not least market conditions.
“Finding qualified people has become a lot harder,” says Arno, “but because of our technical expertise and experience, we know exactly what our customers are looking for in their employees. We are constantly responding to customers’ queries. Each becomes an opportunity in Act! CRM and is given a potential success score.”
By reviewing these scores, Arno and his team can predict future sales much more accurately and effectively. “These numbers provide great guidance when it comes to managing the business,” says Arno.
Another big plus for Arno is that with Act! CRM you have a calendar, mail, contacts and PR tools all in one place.
“With Act! CRM,” says Arno, “everything to do with the sales process, from customer management to the signing of contracts, is connected.”
