Act! vs Zoho CRM: Features, Pricing & Value for SMBs

Why Act! Advantage Delivers More Value than Zoho CRM

Act! Advantage delivers a powerful blend of CRM essentials, email marketing, and built-in engagement tools without the costly add-ons required by Zoho. If you’re looking for a smarter, more affordable way to nurture relationships and grow your business, Act! provides unmatched value at a fraction of the total cost. And unlike Zoho, Act! includes free onboarding and a dedicated account manager, giving you expert support from day one while keeping your operations simple and cost-effective.

Zoho Enterprise vs. Act! Advantage Standard
(2-Year Estimate)

Features	Zoho CRM Enterprise	Act! Advantage Standard
CRM (contacts, deals, pipelines, tasks and reporting)	Included	Included
Sales automation (sequences, task workflows)	Included	Included
Email Marketing (bulk campaigns, templates, drip marketing, newsletters)	Requires Zoho Campaigns subscription for email sends	Included
Online Scheduling	Add-on (Zoho Bookings or third-party)	Included
Surveys	Requires Zoho Survey (separate product)	Included
Interactive Quotes	Requires Zoho CPQ, Zoho Inventory, or integrations	Included
Web Chat	Requires Zoho SalesIQ (add-on cost)	Included
Event Management	Requires Zoho Backstage (separate product)	Included
Onboarding	Not Included. Ranges $2K-$8K	Included
Storage 15GB	Storage varies. Overages add cost	Included
Mobile app	Included	Included
Dedicated Account Manager	Not Included. ~25% of the license fee per year	Included (live human)
Starting Pricing per user/mo	$40 (Enterprise)	$30 (Advantage Standard)
*Total cost of ownership 2-Years (per user)	$40 × 24 = $960 + $240(AM) +$3000 onboarding = $4200+	$30 × 24 = $720

*Non-Act! pricing may vary.

What You Get with Act! Advantage

CRM at the core – Everything Act! is known for, from customer and pipeline management to powerful reporting.
Email marketing – Send campaigns, nurture leads, and grow relationships without paying for Constant Contact or Mailchimp.
Online scheduling – Eliminate the need for Calendly with built-in self-service customer booking.
Surveys & feedback tools – Replace SurveyMonkey and keep responses tied directly to customer records in your CRM.
Interactive quotes & proposals – Generate professional quotes, track customer interactions, process payments and automate follow-ups, all in Act!.
Live web chat – Connect in real-time with prospects and customers on your website.
Event management – Coordinate teams, automate communications, and keep work moving without separate tools.
Mobile access – Work productively on the go with a full-featured mobile app.
One vendor, one bill – No patchwork of disconnected subscriptions to manage.
Free onboarding & dedicated account manager – Personal guidance from a real human, at no extra cost (where Zoho charges 25% of your subscription value).

See what our other customers are saying about Act!

"The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price."

"The initial set up of Act! was incredibly easy. A representative from the company helped transfer our old data into the new setup which was very straightforward."

"Act! is very easy to use and helps me stay organized for day-to-day tasks. It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to."

"I have been using Act! for over 20 years and love the customizable front end and the flexibility."

"I like the configurability of Act!. We have used it for over 15 years and tailored it to reflect the data we need."

"I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences."

"I've depended on Act! since the beginning. It remains the hub for managing the many relationships under my watch."

"The best tech support people!"

"I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles."

"Act! is an affordable way to stay organized, track all client management, maintain touch points, and connect with clients so we don't miss sales."

"Act! saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable place."

"I have been using Act! for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product!"

"Couldn't imagine doing my job without Act!"

"Customer Support team is knowledgeable and assists even when you don't quite know what you are asking as a non-IT person."

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CRM that grows with your business

Act! CRM isn’t just software – it’s your growth partner. Whether you’re a small startup or a growing business, our flexible, cost-effective plans ensure you get the right tools to scale efficiently.

Act! Advantage
Standard

$30

USD/user/mo
(billed annually)

Full-featured CRM & Mobile App
Basic Email Marketing (includes 2,500 sends/mo)
Office 365 & Gmail Integration
Standard Interactive Quotes and Payments + Online Appointment Scheduling
Standard Forms, Surveys, Website Chat & Event Management
Reports & Interactive Dashboards
Standard Support w/ Dedicated Onboarding Specialist
15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates

We're with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.

Integrate with the apps and tools you love.

Customers love our award winning software!

Act! Reviews

COMPARING MORE OPTIONS?
WE’VE GOT YOU COVERED.

Our guide to the best Zoho CRM alternatives breaks down the top choices for small businesses with features pricing and what to look for before you switch.

Read Free Guide

TL;DR:

Act! Advantage Standard: $30/user/month (billed annually) and includes CRM + basic email marketing + engagement tools (online scheduling, surveys, web chat, events, interactive quotes). Because these features are built in, you don’t need to buy extra products for basic marketing and customer engagement, keeping real TCO low and predictable.
Zoho CRM Enterprise: ~$40/user/month (billed annually) for the CRM itself, but it does not include marketing, chat, surveys, events, scheduling, or quotes. To get comparable capabilities you typically must add multiple paid Zoho products (Campaigns, SalesIQ, Survey, Bookings, Backstage, CPQ, etc.) and possibly a higher support tier for a dedicated account manager.
Bottom Line: Act! Advantage Standard often has a lower real TCO for teams that want both CRM and basic marketing/engagement functionality without paying for add-ons. Zoho Enterprise costs more upfront and requires additional subscriptions to match Act! Standard’s bundled feature set, increasing total cost.

Zoho®️ is a registered trademark of Zoho Corporation Private Limited.

Act! Advantage vs. Zoho CRMAct! Advantage is a smarter, more affordable alternative to Zoho CRM