GoldMine CRM Alternative: Why SMBs Are Switching to Act!

Act! Advantage is CRM + Email Marketing and so much more.

GoldMine helped you stay organized for years, but a dated interface, add-on-dependent email marketing, and an aging architecture are holding your business back. Act! Advantage delivers everything you’ve always needed from a contact-centric CRM, wrapped in a modern, cloud-native platform, at a fraction of what you’re spending today.

Compare GoldMine vs Act!

Feature for feature—here’s what you’re actually getting.

Features	GoldMine Premium Cloud	Act! Advantage Standard
CRM (contacts, pipelines, tasks, activity history)	Included	Included
Sales Automation & Workflow	Included	Included
Email Marketing (bulk campaigns, drip, newsletters)	Requires Constant Contact or IntelliClick add-on	Included
Online Appointment Scheduling	Requires add-on	Included
Surveys & Feedback Tools	Requires third-party	Included
Interactive Quotes with Payments & Proposals	Requires QuoteWerks add-on ($)	Included
Live Website Chat	Not included	Included
Event Management	Not included	Included
Mobile App	Requires GoldMine Connect add-on ($19.95/mo)	Included
Modern Cloud-Native Interface	Legacy desktop UI ported to cloud	Included
Free Onboarding	Not included — separate cost	Included
Dedicated Account Manager	Not included	Included — a real human
Office 365 & Gmail Integration	Included	Included
Interactive Dashboards & Reporting	Basic — limited customization	Included
Starting Price per user/month	~$60/user/mo (before add-ons)	$30/user/mo
*Estimated 2-Year TCO (per user) — GoldMine estimate excludes email, mobile, and quoting add-ons	~$60 × 24 = $1,440+ (before add-ons)	$30 × 24 = $720 (all-in)

*Non-Act! pricing may vary.

What You Get with Act! Advantage Standard

Everything a GoldMine user loves, but modernized, unified, and priced for SMBs.

CRM at the Core — Just Like You’re Used To – All the contact-centric relationship management you’ve relied on for years, reimagined with a clean modern interface and intuitive navigation.
Built-In Email Marketing – Send campaigns, automate drip sequences, and nurture leads directly from your CRM—no Constant Contact account or IntelliClick integration required.
Online Appointment Scheduling – Let prospects and customers self-book meetings without leaving your ecosystem. Eliminates back-and-forth emails and Calendly subscriptions.
Surveys & Feedback—Tied to Your CRM – Collect insights and capture responses directly on contact records. No data export, no separate platform, no disconnect from your pipeline.
Interactive Quotes with Payments & Proposals – Generate polished quotes, track interactions, process payments, and automate follow-ups—all within Act!. No QuoteWerks license needed.
Live Website Chat – Engage visitors in real time and route conversations directly into your CRM pipeline. A feature GoldMine simply doesn’t offer.
Event Management – Coordinate registrations, automate communications, and keep attendee data connected to your contact records—without a separate platform.
Full Mobile Access—Included – No extra fees, no GoldMine Connect add-on. Work your contacts, activities, and pipeline from any device, anywhere.
Free Onboarding & Dedicated Account Manager – A real human guides you from day one—at no extra cost. The personal touch GoldMine users have historically had to pay for or go without.
One Vendor. One Bill. – Stop stitching together a patchwork of CRM, email, scheduling, quoting, and mobile apps. Act! replaces them all under a single, predictable monthly subscription.

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“Act! was built for the same businesses GoldMine was: Small and mid-sized teams who live in their CRM. The difference is Act! kept evolving. You deserve a platform that did too.”

Act! has served SMBs for 40+ years. It’s not a pivot—it’s a promise.

See what our other customers are saying about Act!

"The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price."

"The initial set up of Act! was incredibly easy. A representative from the company helped transfer our old data into the new setup which was very straightforward."

"Act! is very easy to use and helps me stay organized for day-to-day tasks. It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to."

"I have been using Act! for over 20 years and love the customizable front end and the flexibility."

"I like the configurability of Act!. We have used it for over 15 years and tailored it to reflect the data we need."

"I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences."

"I've depended on Act! since the beginning. It remains the hub for managing the many relationships under my watch."

"The best tech support people!"

"I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles."

"Act! is an affordable way to stay organized, track all client management, maintain touch points, and connect with clients so we don't miss sales."

"Act! saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable place."

"I have been using Act! for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product!"

"Couldn't imagine doing my job without Act!"

"Customer Support team is knowledgeable and assists even when you don't quite know what you are asking as a non-IT person."

CRM that grows with your business

Act! CRM isn’t just software – it’s your growth partner. Whether you’re a small startup or a growing business, our flexible, cost-effective plans ensure you get the right tools to scale efficiently.

Act! Advantage
Standard

$30

USD/user/mo
(billed annually)

Full-featured CRM & Mobile App
Basic Email Marketing (includes 2,500 sends/mo)
Office 365 & Gmail Integration
Standard Interactive Quotes and Payments + Online Appointment Scheduling
Standard Forms, Surveys, Website Chat & Event Management
Reports & Interactive Dashboards
Standard Support w/ Dedicated Onboarding Specialist
15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates

We're with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.

Integrate with the apps and tools you love.

Customers love our award winning software!

Act! Reviews

Comparing more options?
We’ve got you covered.

Our guide to the best GoldMine CRM alternatives breaks down the top choices for small businesses – features, pricing, and what to look for before your switch.

Read Guide

TL;DR:

Act! Advantage Standard starts at $30/user/month - roughly half of GoldMine’s cloud pricing, and includes everything in one platform with no add-ons required.
GoldMine requires separate paid add-ons for email marketing, mobile access, quoting, and more. Those costs add up fast and create data silos your team has to manage.
Over two years, Act! can save you more than 50% in total cost of ownership per user compared to GoldMine cloud—before accounting for add-on expenses.

Act! includes free onboarding and a dedicated account manager. With GoldMine, personalized support costs extra—or isn’t available at all.
Act! is modern, cloud-native, and actively developed. GoldMine users consistently cite a dated interface and slowing innovation as their top frustrations.
The transition is smoother than you think. Act!’s familiar contact-centric model means GoldMine users feel at home quickly—without relearning how to run their business.