Less admin. More renewals.
Simplify policy management and client services with Act!.

Whether you sell life, auto, or commercial insurance, Act! helps you simplify policy management, automate follow-ups, and boost retention—without the tech headache. If you're looking for the perfect-fit CRM for today’s insurance agents, you're in the right place.

Trusted by insurance professionals worldwide

“We wouldn’t have written as much business as we have, without our adoption of Act!. With our data centralized in one place, we’re able to unleash the full capabilities of our Act! platform to keep in touch with clients on a regular basis. In a business like ours, those touchpoints are essential, in fact, often enough on their own to close a critical sale.”

Bill Munn
President, MAP Insurance

Looking for value? See how Act! compares.

You’re managing renewals, servicing clients, and juggling compliance all at once. The last thing you need is more manual work or clunky systems. That’s where Act! comes in: A powerful, flexible CRM that helps you do more with less effort and offers more features for the price point. See for yourself!

$30
user/mo billed annually
  • Act! Advantage Standard
  • A full-featured cloud-based CRM + Marketing solution
$100
user/mo
billed annually
Salesforce Pro Suite
Your savings with Act! 70%
$85
user/mo
billed annually
SugarCRM Advanced
Your savings with Act! 65%
$35
user/mo
billed annually
Zoho CRM Enterprise
Your savings with Act! 14%
$249
user/mo
billed annually
Keap Pro
Your savings with Act! 88%

Features that work the way you do

Whether you’re an independent broker or managing a growing team, Act! is the CRM that today’s insurance professionals prefer.

Policy & Client Segmentation

Sort clients by policy type, risk profile, or renewal status—spot upsell and cross-sell opportunities instantly.

Automated Renewal Tracking

Never miss a renewal with customizable reminders and follow-ups that keep you top of mind.

Audit-Ready Documentation

Keep every policy detail, note, and document organized and searchable—so you’re ready for anything.

Email Marketing & Automation

Reach out to the right clients, at the right time, with built-in campaign tools.

Why choose Act!

Act! CRM Card Image

The total relationship package.

Powerful CRM and marketing in one.
Act! CRM Card Image

Unparalleled SMB know-how.

We understand the unique needs of small businesses.
Act! CRM Card Image

A partner you can rely on.

Committed to your success, we’re here to help from day one.
0+
years in business
0%
customer satisfaction
0+
users worldwide
Act! CRM Worldmap Treatment

Join 800,000+ happy Act! users today.

Act! CRM Worldmap Treatment

Powerful. Affordable. Easy to use.

Act! delivers unparalleled value and has a cost-effective plan to fit the needs of your unique business.

Act! Advantage
Standard
$30

USD/user/mo
(billed annually)

  • Full-featured CRM & Mobile App
  • Basic Email Marketing (includes 2,500 sends/mo)
  • Office 365 & Gmail Integration
  • Standard Interactive Quotes & Online Appointment Scheduling
  • Standard Forms, Surveys, Website Chat & Event Management
  • Reports & Interactive Dashboards
  • Standard Support w/ Dedicated Onboarding Specialist
  • 15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates
Most Popular
Act! Advantage
Professional
$45

USD/user/mo
(billed annually)

Includes everything in Standard, plus:

  • Email Marketing Plus (includes 25,000 sends/mo)
  • AI Writing Assistant, Turnkey Campaigns & Nurture Marketing
  • Advanced Interactive Quotes & Online Appointment Scheduling
  • Advanced Forms, Surveys, Website Chat & Event Management
  • Accounting Integration
  • Project Management
  • 25 Gb Cloud Storage
Act! Advantage
Ultimate
$60

USD/user/mo
(billed annually)

Includes everything in Professional, plus:

  • Marketing Automation (includes 50,000 sends/mo)
  • Lead Scoring, Prioritized Activity Scheduling & Progressive Profiling
  • Additional Email Domain
  • Custom Industry Tables
  • Online Customer Portal
  • Enhanced Support w/ Dedicated Onboarding Specialist
  • 35 Gb Cloud Storage

Looking for an on-premises CRM solution? Choose Act! Premium Desktop for $39/user/month.

actcrm-testimonials-200x200

We're with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.

Integrate with the apps and tools you love.

Act! CRM Card Image

Outlook Integration

Streamline workflows and maintain a complete record of email exchanges with seamless Microsoft Outlook integration.
Act! CRM Card Image

Act! Mobile App

Stay connected to your book of business—whether you're at your desk or in the field.
Act! CRM Card Image

Custom Industry Tables

Transform your CRM into a purpose-built insurance platform—organized, flexible, and always up to date.

Customers love our award winning software!