HubSpot Alternative: Act! CRM Cost & Value Comparison

Act! Advantage is CRM + Marketing and so much more.

Lower your total cost of ownership with Act! Advantage – an all-in-one front office business solution that replaces the clutter of disconnected apps. Unlike HubSpot, Act! includes free onboarding and a dedicated account manager, making it the more affordable way to get expert support while streamlining your entire business.

Compare HubSpot vs Act!
(2-Year Estimate)

Features	HubSpot Sales Professional	Act! Advantage Standard
CRM (contacts, deals, pipelines, tasks and reporting)	Included	Included
Sales Automation (sequences task workflows)	Included	Included
Email Marketing (bulk campaigns, templates, drip marketing, newsletters)	Not included (requires Marketing Hub Pro)	Included
Online Scheduling	Not included (requires add-on app)	Included
Surveys	Not included (requires add-on app)	Included
Interactive Quotes	Included	Included
Web Chat	Not included	Included
Events	Not included	Included
Onboarding	Not included - mandatory $3,000	Included
Mobile App	Included	Included
Dedicated Account Manager	Not included - extra cost	Included
Starting Pricing per user/mo	$90 (Sales Hub Pro)	$30 (Act! Advantage Standard)
*Total cost of ownership (TCO) 2-Years (per user)	~$90 x 24 = $2,160 + $3,000 = $5,160±	$30 x 24 = $720

What You Get with Act! Advantage Standard

CRM at the core
Everything Act! is known for, from customer and pipeline management to powerful reporting.
Email marketing
Send campaigns, nurture leads, and grow relationships without paying for Constant Contact or Mailchimp.
Online scheduling
Eliminate the need for Calendly with built-in self-service customer booking.
Surveys & feedback tools
Replace SurveyMonkey and keep responses tied directly to customer records in your CRM.
Interactive quotes & proposals
Generate professional quotes, track customer interactions, process payments and automate follow-ups, all in Act!.
Live web chat
Connect in real-time with prospects and customers on your website.
Event management
Coordinate teams, automate communications, and keep work moving without separate tools.
Mobile access
Work productively from anywhere with a full-featured app.
One vendor, one bill
No patchwork of disconnected subscriptions to manage.
Free onboarding & dedicated account manager
Personal guidance from a real human, at no extra cost (where HubSpot charges thousands).

See what our other customers are saying about Act!

"The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price."

"The initial set up of Act! was incredibly easy. A representative from the company helped transfer our old data into the new setup which was very straightforward."

"Act! is very easy to use and helps me stay organized for day-to-day tasks. It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to."

"I have been using Act! for over 20 years and love the customizable front end and the flexibility."

"I like the configurability of Act!. We have used it for over 15 years and tailored it to reflect the data we need."

"I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences."

"I've depended on Act! since the beginning. It remains the hub for managing the many relationships under my watch."

"The best tech support people!"

"I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles."

"Act! is an affordable way to stay organized, track all client management, maintain touch points, and connect with clients so we don't miss sales."

"Act! saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable place."

"I have been using Act! for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product!"

"Couldn't imagine doing my job without Act!"

"Customer Support team is knowledgeable and assists even when you don't quite know what you are asking as a non-IT person."

Schedule a Demo Start your free trial

CRM that grows with your business

Act! CRM isn’t just software – it’s your growth partner. Whether you’re a small startup or a growing business, our flexible, cost-effective plans ensure you get the right tools to scale efficiently.

Act! Advantage
Standard

$30

USD/user/mo
(billed annually)

Full-featured CRM & Mobile App
Basic Email Marketing (includes 2,500 sends/mo)
Office 365 & Gmail Integration
Standard Interactive Quotes and Payments + Online Appointment Scheduling
Standard Forms, Surveys, Website Chat & Event Management
Reports & Interactive Dashboards
Standard Support w/ Dedicated Onboarding Specialist
15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates

We're with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.

Integrate with the apps and tools you love.

Customers love our award winning software!

Act! Reviews

TLDR:

Act! Advantage is an all-in-one, cost-effective alternative to HubSpot’s Sales Pro Hub Professional, consolidating CRM, marketing, scheduling, surveys, quotes, chat, and event management in one platform. With free onboarding and a dedicated account manager, it reduces total cost of ownership, eliminates the need for multiple disconnected apps, and keeps your business data synced and streamlined.
HubSpot Sales Hub Professional provides CRM and sales automation only – to get comparable features (like email marketing), you’d need Marketing Hub Pro, which drastically increases costs.
Over 2 years, Act! saves over 70% in TCO per user compared to HubSpot Sales Hub Professional.