With more than 180 affiliated organisations, ZorgpleinNoord is the largest employers’ association in the care and well-being sector in the north of the Netherlands.
As such, it provides support and advice on issues relevant to the industry, offers an extensive range of career improvement programmes, workshops and training courses, and has an active recruitment site, where 350 job vacancies are posted each month.
Given all this activity, over the years ZorgpleinNoord had a growing number of contact databases, which until recently were managed using Excel® spreadsheets. But with more and more information being added all the time, there was an increasing disconnection between the different lists.
As a result, a considerable amount of time and effort was spent copying and pasting data between different sheets. Clearly, this was an increasingly impractical situation.
“With our old systems, sending out a digital newsletter could take a day and a half,” explains ZorgpleinNoord’s Office Manager Gea Maring. “With up to ten different contacts in some of our affiliated organisations, but not all of them receiving each mailing, someone had to go through the database manually to copy and paste the relevant contact details.”
Having contacted various suppliers of CRM software, the management team at ZorgpleinNoord finally selected Act!, a choice that has more than lived up to their expectations.
“We now use Act! to manage the entire newsletter process, from registration to dispatch, to de-registration from the system. We can also print out overviews of turnover per department, and other similar tasks. It’s helped us to create a fully integrated system, so sending out a mailing couldn’t be easier,” says Gea.
“All we do is select the organisations we want and who the newsletter is going to with just a few clicks of a mouse. And by sending out our mailings in batches of 50, Act! helps us to comply with anti-spam regulations.”
