Act! CRM lightens window firm’s growing workload
Even the most successful companies need to review their back office systems periodically if they want to keep growing. When this Dutch manufacturing firm did just that, they decided it was time to switch to Act! CRM.
“Because everyone can access the information that’s relevant to them, we’ve been able to cut potential errors substantially, as well as saving a great deal of time.
Arjan Paalman
Financial Director
Results
- The company was looking for technology that would manage some of its back-office functions much like an Enterprise Resource Planning (ERP) system.
- To ensure Act! CRM best met their business needs, Kozijnbouw brought in a Act! Certified Consultant (ACC) to customise the software for them.
- One add-on was a telephone preference module that ensures Kozijnbouw doesn’t make sales calls to people who have said they don’t want to be rung by businesses.
- In all, the ACC identified ten specific add-ons that would give the company the tailored solution it was looking for.
- With Act! CRM in place, different departments in the company can now work much more effectively together in ways that weren’t possible with the old systems.
- Arjan thinks Act! CRM may have had a positive impact on revenue and profits, but as they haven’t been measuring specifically for this it’s rather difficult to judge.