Founded over ten years ago by Wayne Dean, SmartVentilation Inc. is delivering critical radon mitigation solutions to help families keep their homes safe. Over the years, the company has developed a range of technology, hardware, filters, and other tools that help tackle some of the toughest indoor air quality challenges including eliminating or reducing allergy and asthma triggers, pm2.5, exposure to red tide and blue-green algae neurotoxins, CO2, VOCs, acrolein, and wildfire smoke thereby providing their customers with positive outcomes including improving sleep and cognitive function to delaying the onset of Alzheimer’s. SmartVentilation’s offerings were unmatched in the marketplace, delivering unique capabilities to help families ensure they’re safe from the damaging effects of radon. But, in spite of the high-quality product, the company was struggling to reach a broad enough audience of prospects to make an impact and spark sustained growth.
Building a Marketing Operation from Scratch with Act!
As a business owner, Dean had built SmartVentilation from the ground up over the course of a decade. And while he had deep experience in a number of fields, including time spent as an attorney, marketing and sales were two areas that Dean had little to no experience in. With that limitation, Dean turned to Act! to help fill the knowledge gaps and build a marketing strategy capable of getting in front of the right people. With the help of Act! marketing automation, he was able to set up marketing campaigns on a large scale easily, quickly and with little training required upfront. By bringing his contacts into the Act! platform, SmartVentialtion’s marketing campaigns were able to feed back valuable information on where various prospects’ interests were and helped identify opportunities to reach out and make sales.
The successes that SmartVentilation has had with Act! have inspired the company to continue its growth. Now, Dean pulls in state government information around regulations, radon mitigation, and radon measurement to populate the company’s Act! CRM platform. All of that information is fed in, delivering SmartVentilation a highly refined list of over 450 contacts that span potential business partners, installers and others who might be interested in working with the company—a critical element to Dean’s future plans to expand and grow SmartVentilation from its current state of business.
