“My father phoned me one day back in 2001”, recalls James Williams, “asking if I knew of any software that would save his sales team at Michael Williams Engineering Ltd having to write notes about customer calls and call back reminders on bits of paper that kept getting lost.”
James didn’t. But, quite by chance, he spotted Act! on a shelf in PC World soon after. He thought “it might do the job” and bought a copy.
The sales team took to it immediately. Five more copies were quickly bought and networked together using an old Windows® computer.
No more having to rely on handwritten notes, rewriting orders or forgetting to return calls at the right time. And when a customer phoned, no one had to rummage through someone else’s paperwork if they weren’t there.
When James joined the family firm a few years later, the sales staff were still more than happy with Act!. So too were the management team, as not only were customers getting a better service, but production scheduling had also improved because they knew where business was coming from and when.
“We thought we were using Act! to the full,” says James. “Then we had an Act! Certified Consultant come in. That opened everyone’s eyes to what was possible. Straightaway, for instance, we realized we weren’t using Opportunities to their full potential to manage leads. After some training, we immediately went to another level.”




