Customer Success | DIE ZEIT

Act! creates win-win situation for German publishers and its advertisers

Using Act!, Germany's best-selling weekly Newspaper, 'DIE ZEIT' now has the targeted, co-ordinated and efficient sales process it needs to offer a more personal customer service, greatly improve its productivity and stay ahead of its competitors

"Customized reporting helps us measure the success of our marketing, and we can make adjustments accordingly. Act! is a win-win for both customers and staff!"

Nora Hoppe
Data Manager, Advertising Department

Industry

Real Estate

Solution

Act! Growth Suite

Deployment

Cloud

Users

Results

Act! has enabled the more accurate targeting of sales opportunities, which has led to improved conversion rates.
Easier access to detailed customer histories means the sales team are better informed and have more personalized interaction with individual customers, which creates a better experience all round.

Using the analysis tools created by the ACC, marketing activity can be continually refined and optimized so that even better results are achieved.
The ability to generate individual sales reports has greatly improved the sales team's productivity.

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