Customer Database Software

Customer database software that puts your data into action

Customer data means nothing if you don’t know how to use it. Figure out the needs and desires of your customers, identify the hottest leads or the most frequent buyers and make them a priority – with Act! CRM’s customer database software.

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All your customer details in one place

Gain quick access to all your customer data and history in one central repository that enables you to be productive from wherever you work—the office, home, or the road. Boost teamwork and productivity with a database that allows you to share instant updates and customer information with your colleagues.

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A tool for segmenting your contacts

Make your email marketing more effective, convert more leads into sales and create an exceptional customer experience. Organize similar contacts into groups and deliver highly targeted marketing and sales campaigns.

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Actionable database reports & insights

Stay in the know with 50+ preconfigured reports or create custom reports with the report designer. Export reports to Microsoft® Excel, HTML, PDF, or email. See dynamic, visual snapshots of real-time metrics covering sales productivity and performance, sales pipeline health, top performing products, win/loss analysis, and more.

Why choose Act!’s customer database software?

Quick, organised access to all your customer data and history in one central repository.
Freedom to tailor the Act! database to your unique needs.
Rich, actionable customer insights for better marketing and sales campaigns.
50+ preconfigured reports or create custom reports with the report designer.
Extensive online training resources that help you get the most from Act!.
Expert technical support¹ with phone, live chat, and email options.

14 day free trial. Instant online access.

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Customer Database FAQ

What is customer database management?

Customer database management is the way a company keeps track of the information they have collected about their customers.

What is a CRM customer database?

A CRM customer database like Act! encompasses all the customer data that you collected, stored and analysed using your customer relationship management program. To learn more about CRM databases, read our article What is a CRM database?

What are the benefits of using customer database software?

Using the data that is stored in a CRM customer database or customer database software, a company can not only figure out the needs and desires of their customers, but it can also identify the hottest leads or the most frequent buyers and make them a priority. In addition to this, a company can also forecast its sales and create segmented marketing strategies and campaigns.

How to maintain and manage a customer database?

Your customer database is one of the greatest assets your business has so it is crucial to keep a clean and up to date data about your customers. As a minimum, you should probably have some processes in place to remove inactive contacts, identify and manage duplicates, and standardise your data entry. Check our blog article to learn more about maintaining a clean customer database.

What is the cost of Act!’s customer database software?

From entry-level to full-featured CRM, Act! has a solution that's right for your business. Check out our prices to learn more.

Does Act! include a customer database app?

Yes, Act! Companion, a CRM app designed for iPhone®, iPad®, and Android™ is included in your Act! Premium subscription at no extra charge. Learn more about Act!'s CRM Mobile App.

Can I import customer data from Excel® or other sources to Act!?

Yes, Act! gives you the ability to import data from a variety of popular applications such as Microsoft® Excel eliminating the need to enter them manually. The Import Wizard enables you to quickly import customer data directly from Excel without having to map it.

Don't take our word for it!
See why our customers love Act!:

I wouldn’t consider any CRM supplier other than Act!. In our case, this system has been fine-tuned to create a whole range of interfaces between databases that used to operate separately in the past.” Ruurd Schut

Customer Database Software