Act! Blog

Work Smarter, Not Harder with Act! Premium Desktop v27

An illustration with a circle and v27 in the middle depicting version 27Introducing Act! Premium Desktop v27:  Your CRM, Supercharged 

In today’s fast-paced business environment, managing customer relationships efficiently is more than a necessity; it’s a competitive advantage. That’s why we’re excited to introduce Act! Premium Desktop v27, a powerful new release designed to help CRM users work smarter, not harder. 

Whether you’re a seasoned administrator, a sales leader, or a CRM power user, v27 delivers meaningful enhancements that streamline workflows, reduce manual effort, and improve data accuracy across your organization. 

Smarter Tools for Smarter Teams 

stylized screenshots depicting append to field and list lookup functionality

Keeping your CRM database clean and consistent can be a time-consuming challenge. Act! Premium Desktop v27 introduces new tools that make it easier to manage and enrich your data, without the risk of overwriting valuable information. 

Append to Field 

Bulk updates just got safer and more flexible. With the new Append to Field feature, you can apply changes across multiple records by adding or editing field values, without replacing existing data. This is perfect for tagging contacts, enriching records with new details, or updating fields while preserving historical context. 

List Lookup 

Say goodbye to repetitive searches. List Lookup allows you to quickly find contacts by pasting in a list of values, like email addresses or customer IDs, and instantly retrieving every match. It’s a huge time-saver for marketing campaigns, data audits, and customer segmentation. 

Simplify Pipeline & Record Management 

Stylized screenshots depicting Oppdate and Primary Contact Plus functionality

Managing opportunities and keeping records aligned across your CRM shouldn’t require dozens of clicks. Act! v27 introduces features that reduce friction and help your team stay focused on what matters most, moving deals forward. 

Oppdater 

Need to update dozens (or hundreds) of opportunities at once? Oppdater lets you apply mass changes to Status, Process, or Stage fields in a single step. It’s a game-changer for pipeline management, helping sales teams stay agile and responsive. 

Primary Contact Plus 

Maintaining consistency between company and contact records is critical for accurate reporting and communication. With Primary Contact Plus, you can designate a primary contact and sync their details across the company and all linked contacts. It even brings together related custom table data, ensuring every record stays aligned and up to date. 

Stay Current & Compatible 

Stylized screenshots depticing SQL 2022 and mail merge functionality

Technology evolves quickly, and your CRM should keep pace. Act! Premium Desktop v27 ensures long-term stability and compatibility with modern business systems. 

Microsoft SQL 2022 Support 

Run Act! on the latest Microsoft SQL platform for improved performance, enhanced security, and seamless integration with today’s IT environments. SQL 2022 support ensures your CRM remains robust and future-ready. 

Mail Merge Enhancements 

Mail merge to Word and email now uses the same process and file formats as Act! in the Cloud—delivering a consistent experience across platforms and making it easier to work with templates and merged documents. 

Why Upgrade to v27? 

Act! Premium Desktop v27 isn’t just an update—it’s a productivity upgrade. By reducing manual work, improving data integrity, and enhancing compatibility, v27 empowers your team to focus less on maintenance and more on building meaningful customer relationships. 

Ready to experience smarter CRM? 

Explore the full feature set and see how Act! Premium Desktop v27 can transform the way you manage data, opportunities, and customer relationships. While Act! v27 is accessible across multiple platforms, these specific enhancements are available exclusively to Act! Premium Desktop subscribers. 

Existing customer? Learn more about Act! Premium Desktop v27 by checking out our What’s New page or call 866-530-2718. 

New to Act!? Discover Act! Premium Desktop, an on-premises CRM solution that gives you control over security and upgrades.  Check it out or give us a call at 866-530-2718.