Best for Small Businesses
Act! Advantage
Standard
Standard
For businesses that need CRM + basic email marketing. Most solo operators and 2–5 person teams start here.
$30
- Full-featured CRM & Mobile App
- Basic Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
- Standard Interactive Quotes and Payments + Online Appointment Scheduling
- Standard Forms, Surveys, Website Chat & Event Management
- Reports & Interactive Dashboards
- Standard Support w/ Dedicated Onboarding Specialist
- 15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates
Most Popular
Act! Advantage
Professional
Professional
For businesses that want advanced marketing, project management, and accounting integration. Our most popular plan for teams of 3–10.
$45
Includes everything in Standard, plus:
- Email Marketing Plus (includes 25,000 sends/mo)
- AI History Summary, AI Writing Assistant, Turnkey Campaigns & Nurture Marketing
- Advanced Interactive Quotes and Payments + Online Appointment Scheduling
- Advanced Forms, Surveys, Website Chat & Event Management
- Accounting Integration
- Project Management
- 25 Gb Cloud Storage
Act! Advantage
Ultimate
Ultimate
For businesses that need full marketing automation, lead scoring, and a customer portal. Best for teams focused on scaling outbound.
$60
Includes everything in Professional, plus:
- Lead Scoring, Prioritized Activity Scheduling & Progressive Profiling
- AI History Summary, Marketing Automation (includes 50,000 sends/mo)
- Additional Email Domain
- Custom Industry Tables
- Online Customer Portal
- Enhanced Support w/ Dedicated Onboarding Specialist
- 35 Gb Cloud Storage
