Real Cost. No Surprises.
What You Actually Pay
Keap’s new single-plan pricing sounds simple. But for small teams, the math doesn’t add up — especially when you factor in extra users, mandatory onboarding, and contact overages.
Keap (New Customers, 2026)
$299
per month (month-to-month)
- Includes 2 users & 1,500 contacts
- +$39/user/month for each additional seat
- +$500 mandatory onboarding fee (one-time)
Act! Advantage Standard
$30
per user, per month (billed annually)
- No seat minimums & unlimited contacts are included
- +$30/user/month for each additional seat
- Free onboarding & dedicated account manager included
Solo operator
1 User, Getting Started
Many solo business owners just need a solid CRM and basic email marketing — no team seat bloat.
Small team
3 Users, Growing Business
With Keap, your third user costs you an extra $39/month on top of an already steep $299 base while Act! scales evenly at $30/user with no gauging penalty for growing.
Established SMB
5 Users, Full Team
A 5-person sales and marketing team on Keap means 3 extra seats on top of the $299 base price.
And, every Act! Advantage plan includes free onboarding and a dedicated account manager so you can hit the ground running. Keap charges a mandatory $500 onboarding fee before you can get started – on top of the $299/month base price.
Feature for Feature
Act! Advantage vs. Keap — What’s Included
Act! Advantage Standard includes tools that Keap either restricts or bills separately. Here’s a direct comparison.
Features |
Keap |
Act! Advantage Standard |
|---|---|---|
| CRM — Contacts, Pipelines, Tasks Core contact and deal management |
Included | Included |
| Email Marketing Bulk campaigns, templates, newsletters |
Included | Included |
| Online Appointment Scheduling Built-in self-service booking (no Calendly needed) |
Included | Included |
| Landing Pages & Forms Lead capture without third-party tools |
Included | Included |
| Surveys & Feedback Tools Tied directly to CRM records |
Not included | Included |
| Interactive Quotes Generate, track, and process quotes in-platform |
Keap Max+ only | All tiers |
| Live Website Chat Engage prospects in real time |
Not included | Included |
| Event Management Coordinate attendees and automate communications |
Not included | Included |
| Free Onboarding Live human 1-1 sessions to get you up and running right away |
$500 required | Included free |
| Dedicated Account Manager A real human to guide your success |
Not included | Included |
| Per-User Pricing Flexibility Pay only for the seats you need |
2-seat minimum ($299/mo) | No seat minimum |
Ownership Uncertainty
What the Thryv Acquisition Means for Keap Users
Keap was acquired by Thryv Holdings in late 2024 for $80 million.
Thryv is integrating Keap into a broader SMB SaaS portfolio. For current Keap subscribers, that means pricing, support, and product roadmap decisions are now made within a larger corporate structure — not by a team solely focused on small business CRM. Act! has been independently focused on SMBs for over 35 years, with a product roadmap built entirely around your needs.
Predictable Pricing. Always.
Act! charges a flat per-user, per-month rate — no contact limits, no hidden fees, and free onboarding included. Pricing that grows with your business, not against it.
A Long History of Partnering with SMBs.
Act! Advantage is shaped by nearly 40 years of SMB partnerships. Built for businesses like yours from day one, not retrofitted from the enterprise down.
Support That Answers.
Every Act! plan includes a dedicated account manager — a real human who knows your account, not a ticket queue.
What You Get with Act! Advantage
One Price. One Platform. Everything Your Business Needs.Act! Advantage Standard bundles CRM, marketing, and engagement tools at $30/user/month. No add-ons required. No hidden overages.
What Customers Are Saying
Trusted by Small Businesses for 35+ Years
See why small business owners choose Act! — and stay.
We're with you every step of the way.
At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.
Integrate with the apps and tools you love.
Customers love our award winning software!
Ready to Leave Keap’s $299 Minimum Behind?
Start your free 14-day trial of Act! Advantage. No credit card required. No mandatory onboarding fee. No per-seat surprises.
*Keap pricing verified against keap.com/pricing in June 2026. Non-Act! pricing may vary and is subject to change without notice. Act! Advantage Standard pricing shown billed annually. | act.com
Keap and Infusionsoft are registered trademarks of Keap, a Thryv company. Act! is not affiliated with or endorsed by Keap or Thryv Holdings, Inc. All product names, logos, and brands are property of their respective owners and are used for identification purposes only. Pricing based on publicly available information as of June 2026 and is subject to change.