On-Demand Webinar :
Email Mastery Part II
Using email marketing to empower your sales team
About this recorded webinar
Master the art of email marketing to drive business growth in our 2-part Email Mastery webinar series. In Part II of the series, we’ll dive into more advanced email campaign tactics that blend traditional marketing activities with sales actions. You’ll find out how customer behavior can trigger the next step for customer engagement and how to nurture leads throughout the sales process.
Covered in Part II:
– How marketing and sales work together in nurture marketing
– How and when to trigger sales calls from an email campaign
– Beyond simple auto-responders – how to use triggers to auto-enroll leads in campaigns
– The value of customer behavior in targeting/segmentation
– Live demo of Act! Marketing Automation
About the Presenter
Kevin is a highly experienced CRM and Marketing Automation specialist at Act!. He helps users familiarize themselves with Act! products and shows them how to better manage their sales and marketing activities.