A landing page is a standalone page on a website designed to enable a specific action. It is called a landing page because users “land” on it from another part of the sales journey. This could be a link in an email, a blog-post, an ad, or simply after performing a Google search looking for a specific keyword.
Businesses use landing pages throughout the sales funnel to collect visitor information or make sales. Common reasons for using a landing page include helping customers:
- Download an eBook or case studies.
- Register for a webinar.
- Sign up for a free trial of your product.
- Make a purchase. This is usually the case for click-through landing pages that are commonly used by e-commerce businesses where the user is encouraged to directly make a purchase or start a subscription.
In this article, we’ll discuss everything you need to know about landing pages. First, watch the video below for an easy-to-understand introduction.
Check out this brief video to learn more