What is a landing page?


 

A landing page is a standalone page on a website designed to enable a specific action. It is called a landing page because users “land” on it from another part of the sales journey. This could be a link in an email, a blog-post, an ad, or simply after performing a Google search looking for a specific keyword.

Businesses use landing pages throughout the sales funnel to collect visitor information or make sales. Common reasons for using a landing page include helping customers:

  • Download an eBook or case studies.
  • Register for a webinar.
  • Sign up for a free trial of your product.
  • Make a purchase. This is usually the case for click-through landing pages that are commonly used by e-commerce businesses where the user is encouraged to directly make a purchase or start a subscription.

In this article, we’ll discuss everything you need to know about landing pages. First, watch the video below for an easy-to-understand introduction.

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Check out this brief video to learn more

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1Source: eyeview

2Source: STEELHOUSE

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