Homepage vs landing page: What's the difference?
People often get confused about the difference between a homepage (or product page) and a landing page. If a business doesn’t have a mature marketing strategy, they may even use them interchangeably.
However, this is usually not the best way to convert site visitors, as they have significant differences. Most of these distinctions are due to the ultimate goal of each page. Homepages are typically built to enable a large variety of interactions.
The user could be visiting to buy a product, to find more information about the company, to search for contact information, or even to look for job openings. A homepage will typically make it possible for users to achieve all these goals.
On the other hand, most website visitors will have the same reason for visiting a landing page. As such, all the features are optimised to enable this goal. This typically results in the following differences:
Navigation
A homepage includes a variety of menus that make it easy for users to find the information they need. Meanwhile, a landing page often avoids menus altogether, so the user has fewer chances to navigate away from the page. The goal is to make clicking the call-to-action the only option.
Content
Content on a homepage reflects the fact that the user could be there for multiple reasons. The content is typically informational and will attempt to tell the visitor about the company and what it does.
On a landing page, the content focuses on conversion. For example, an eBook landing page will communicate the benefits of downloading the material, while a free-trial page will show the benefits of signing up.

Calls-to-action
A call-to-action or CTA is a feature on a webpage that instructs the visitor to perform a certain task. It will often be in the form of a clickable button. Examples of calls-to-action include “learn more,” “buy now,” or “sign up here.”
While both homepages and landing pages use calls-to-action, they do so in different ways.
A homepage will typically have multiple calls-to-action to satisfy a variety of goals. These could be encouraging the user to find out more about product features, to sign up to an email subscriber list, or to access a free trial.
A landing page will usually have a single CTA (or multiple calls-to-action for just one offer), as including more would reduce the chance of the page achieving its main goal.