Customer Success

Cameron Instruments

Act! and techniCAL

Act! more than measures up to instrument company’s needs

By switching to Act! Marketing Automation not only has this Canadian company been able to improve its own marketing productivity, but also to deliver even higher levels of service to its many customers across the globe.


"With Act! Marketing Automation, we can reach a larger number of potential customers and prospects and monitor their responses more effectively."

Sonja Bosshard
Sales and Marketing Manager



Real Estate



Act! Growth Suite








  • With an ever-growing customer base, Cameron Instruments needed to add more power to its marketing system and upgraded to Act! Growth Suite to help them do that.
  • Though only a small company of just 10 employees, Cameron Instruments is able to punch above its weight because of the way it can manage customer information using Act! to ensure it is continually delivering top-end service and support to its customers.
  • Sonja can be emailing up to 5,000 customers and prospects in any one marketing campaign, something she can do quickly and effectively thanks to Act!’s smart automated workflows.
  • Even though she hadn’t used any kind of CRM before joining the company back in 2001, Sonja found Act! “very intuitive” to learn and now uses straightforward and easy to follow video tutorials online to self-educate herself about new Act! features when she needs.

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