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Helping your business comply with GDPR

May 25, 2018

Since May 25, 2018, the General Data Protection Regulations govern the use of individuals’ personal data in the European Union.

The GDPR applies to all organisations based in the EU and any organisation which processes personal data of an EU citizen. The GDPR sets out the standards to be reached by those who decide how to use personal data, and those which do processing on their behalf. And it gives individuals rights in relation to their data which are broader than rights that have existed in the past. Organisations, wherever they are located, should take care to comply with the GDPR – not only does it set out best practice about how to manage individuals’ information, but significant fines and adverse publicity for non-compliance will likely ensure that most organisations will want to be compliant.

Resources

Featured article

5 steps to prepare your business for GDPR

GDPR will have broad-sweeping implications for businesses. Here you’ll find everything you need to know about what GDPR is, and how to cope with it in 5 practical steps.

Free Guide

How CRM systems can help businesses to comply with GDPR

If you are already using a CRM system - or considering it - you will likely be aware that it can be an extremely valuable tool to help with GDPR compliance if correctly adopted and used within your business.

Download the guide

Training

Training - How Act! can help you with GDPR compliance

This 2-hour remote training session is designed to offer advice on how Act! can help your business with GDPR compliance. Contact your Account Manager for more information.

Free Guide

How Act! CRM can help businesses to comply with GDPR

Are you an existing Act! user? We've put together a guide for you to learn how to use Act! in compliance with GDPR.

Download the guide

FAQ

What does GDPR stand for?

GDPR stands for General Data Protection Regulation, which is the privacy regulation in force across the European Union (EU) since May 25, 2018. The GDPR lays down new principles – and reinforces existing ones - for the protection of personal data of EU citizens. EU organisations and those which process personal data of EU citizens will have to comply with the GDPR.

When does GDPR take effect?

The GDPR is effective since May 25, 2018. In most of the EU it replaces the previous legislation which was in place from the end of the 1990s.

Who does GDPR apply to?

The GDPR is applicable to any company, non-profit, government agency or other organisation that is either based in the EU or processes the personal information of EU citizens. This means that GDPR knows no geographical bounds and even though it’s enforced by EU based institutions, companies from all over the world are affected.

What about the UK - will GDPR apply after Brexit?

Brexit – the UK leaving the EU - is set to happen on March 29, 2019 which is around 10 months after GDPR comes into force. This means that UK companies can’t rely on Brexit saving them from the need to be GDPR-compliant. Moreover, in 2018 the relevant UK government agencies indicated they expect to maintain privacy laws at least as strong as GDPR.

How does GDPR affect small businesses?

GDPR affects all businesses that deal with the data of EU citizens, regardless of the number of employees or turnover of the organisation. Small businesses will have to comply with new regulations – for example regarding the manner in which individuals can consent to their data being processed, their right to have their data erased, data portability, data governance responsibilities and notification requirements if data breaches occur. Small businesses in the EU should take guidance from the relevant regulatory agency (for example the Information Commissioner in the UK, CNIL in France) and appropriately experienced legal adviser.

How does GDPR affect CRM?

GDPR requires that organisations handle personal data in certain ways. Organisations which have implemented a CRM system can harness it to enable (and require) users to handle that data in compliance with the GDPR. Our detailed guide which you can find here explains how.

How does GDPR affect Marketing?

There are a number of ways in which GDPR will impact marketers, but perhaps the most important is that the regulation reinforces the need for marketers to use people’s information only if they have a lawful basis to do so. While most marketers will have heard about having consent, there are five other bases on which an organisation can rely to process personal data. Of these there are three which are most relevant to small businesses: to perform or enter into a contract, to fulfill a legal obligation, or where it is in the legitimate interests of the small business, unless there is a good reason to protect the individual’s interests which is more important than the legitimate interests of the business.

Swiftpage’s commitment to Data Protection

As a UK company, Swiftpage International Limited is subject to the General Data Protection Regulation as enacted by the UK government and enforced by the UK Information Commissioner’s Office. We started our preparations for compliance in 2017 and, as with all applicable law, we comply with GDPR. We will continually review our measures and update them as necessary.

The GDPR requires that controllers and processors process in a way that ensures appropriate security of the personal data – this is called the GDPR’s ‘security principle’. The UK’s ICO has a very helpful webpage about the security principle. For more information about how Swiftpage complies with the security principle, and how Act! products can help you comply with it please see our dedicated Security page here.

For information about how we collect, store and use personal information please see our privacy notice.

For a detailed guide on how Act! can help with GDPR compliance please download our ebook, available here.