How to maximise the potential of your email marketing
Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This in turn will enable you to recruit ‘brand evangelists’ whose loyalty towards your products or services will contribute to your long-term profits.
This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.