Make your business data actionable with our new Custom Tables Manager

Growth made easy.

CRM built for small business success.

Act! makes it easy to grow your small business with powerful sales and marketing tools and a flexible CRM platform trusted by millions worldwide.


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The perfect fit

Act! is the perfect fit for your business and industry, because it’s flexible. Unlike other CRM platforms, you have the freedom to tailor an Act! experience to meet your unique needs—your adaptable, everywhere, connected workspace.


Customisable CRM software
Act! CRM works like you work, equipping you with a variety of database configuration options from lightly personalised to completely customised.


CRM software accesible everywhere, anytime
Act! CRM goes where you go, enabling you to be productive from wherever you work—the office, home, or the road—whether you’re online or offline.


Intergation with popular apps
Act! CRM likes what you like, keeping you connected to popular business apps like Outlook®, Google™, QuickBooks® Online, and more.

What you get with Act! CRM

  • Powerful sales and marketing features that fuel business growth.
  • Freedom to tailor the Act! database to fit your unique needs.
  • Flexible deployment with Cloud, on-premises, and hybrid options.
  • Exclusive Act! Insider benefits that keep you current, covered, and connected.
  • Peace of mind, because Act! is the proven, trusted choice of small and
    mid-sized businesses.
  • Extensive online training resources that help you get the most from Act!.
  • Expert technical support1 with phone, live chat, and email options.

The trusted choice

Join over 6 million users in 100+ countries, all using Act! CRM to manage their customer relationships and grow their businesses.

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What's New

Introducing the most adaptable, everywhere, connected Act! experience yet! Optimise your unique business with Custom Tables in the new Act! Premium Plus, next generation Outlook® integration, and so much more!

Learn more

Global partner network

From initial setup and customisation to integration and training of your customer relationship management software, there’s no better resource than our global network of consultants3.

Find your partner

New to CRM software?

Download our free guide to help you choose the best CRM system for your business.

Much more than just a database of contacts, a Customer Relationship Management system is a powerful tool that enables even the smallest business to ‘punch above its weight’ when it comes to finding new leads, following up prospects and providing a better service.

However, these significant commercial benefits are lost if you fail to select the most appropriate CRM software for your business in the first place. In this guide you will learn how to choose a CRM system that’s right for you.

Download the free guide
How to choose the best CRM