Based in St. Louis, Missouri, World Press Printing is independently owned and operated by Adrian Peters and Jeffrey Stern, bringing more than 30 years of expertise and the highest quality printing products, services, and state-of-the-art technol- ogy to its clients. Offering everything from busi- ness cards to direct mailers, stitched books, corporate annual reports, and custom kits to fulfillment, World Press Printing is a full-service shop with clients in the U.S. and across the globe.World Press Printing is a leader in its field, deliver- ing best-in-class printing (offset & digital) services for all kinds of businesses that are look- ing to build strong brands. With a wide range of services and deep expertise available to current and potential customers, the sales team at World Press is highly engaged, constantly building dialog with new leads and potential opportunities But when it came to merging sales with market- ing efforts, the company struggled to utilise the customer data it gathered in a unified fashion.
It’s one thing to acquire a prospective lead, but it’s a whole new ballgame when it comes to tracking, monitoring, and engaging those pros- pects at the perfect time to close a sale. By gathering customer and prospect information into their Act! CRM and marketing automation platform, World Press Printing got to work tapping into the full potential hidden in the data.
Centralising Client Data with Act!
With clients and prospects varying in location, needs, and interests, the team at World Press has a wide range of variables to manage when it comes to engagement. As an organisation with more than 800 clients, keeping all of that information straight can mean the difference between attracting a new client or losing business. With a sales team of multiple people and often on the move, the team also needed to ensure that client information was all pulled into one source of truth. Act! has quickly become a foundational piece of the puzzle for World Press Printing, ensuring every detail is captured in one centralised location.
After pulling its client and prospect information into one central location, World Press no longer needs to worry about keeping tabs on various customers or prospects. By its very nature, sales is not always something that can be done while sitting at a desk. For World Press, its sales team is frequently on the go, meeting prospects and clients where they are. With Act!’s cloud capabili- ties, sales professionals are able to access every interaction no matter where they find themselves, ensuring reps are able to build better, deeper relationships.
