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With over 40 years of experience in commercial real estate, John Magnani has built a career on trust, relationships, and reliability. Managing multiple clients, transactions, and property showings requires a system that can keep pace with the demands of the industry. More than 20 years ago, John chose Act! to organise his business and has relied on it daily ever since.
I’ve used Act! with all my commercial transactions, and even in my personal life. It has become a very useful database.
Before adopting Act!, John evaluated several contact management systems, including Goldmine and other databases available at the time. While these solutions provided basic functionality, they lacked the versatility and ease of use required by a real estate broker constantly on the move.
Each contact database had a different way of doing things, but not all of them were easily utilised by a realtor. I found the Act! database suited my needs.
John implemented Act! to centralise client information, manage appointments, and streamline communication. Over the years, the platform’s functionality has grown alongside his business needs. The introduction of the cloud and mobile access has been particularly impactful, allowing him to remain fully productive whether working from his home office or out in the field.
Daily, John uses Act! to:
I use Act! every day. When I start up in the morning and I’m ready to get started, Act! comes on.
Act! has become a critical driver of John’s professional efficiency and client satisfaction. By ensuring timely follow-ups, clear communication, and reliable scheduling, John consistently presents himself as a prepared and dependable broker.
The key for a salesperson is to be timely and ready with information. Act! helps me do that. People expect someone with a professional demeanor to be accessible when they say they will be, and Act! makes that possible.
As John transitions to a new brokerage, Act! remains an essential part of his daily operations. Its flexibility ensures he can continue to work efficiently, deliver exceptional service, and maintain the client relationships that have defined his career.
Act! lets me do things on my terms. I rarely go to the office anymore. I work from my home office, and it’s less stressful while still letting me do what I need to do.
