How Asian Medical, Inc. Leverages Act! for Growth
Michael O’Malley, President of Asian Medical, Inc., has built a thriving business helping American manufacturers export medical, laboratory, and dental equipment to Asia and the Middle East. With decades of experience in international sales, Michael has consistently relied on Act! to manage and grow his business by efficiently organising contacts, scheduling key interactions, and streamlining communications.
“I continually serve two constituencies: the factory and the medical equipment dealer. Act! helps me manage both without missing a beat.”
Michael J. O’Malley
President of Asian Medical Inc.
Key Benefits
- Mail Merge: Michael uses this feature to send multiple personalised emails simultaneously to equipment dealers worldwide, effectively introducing them to his staff to begin communications and crucial touchpoints.
- Integration with Outlook: The Act! Integration with Outlook ensures that every email and interaction is logged directly within each contact’s history. This integration provides a clear, historical perspective on communications and sales activities.
- Sales Insights: With Act!, Michael can track historical sales data, monitor customer activity, and identify prospects who need additional attention—crucial for managing a dynamic international business.