JavaScript is required for our website to function.

Please disable any browser extensions that block JavaScript from loading.

Act! CRM Logo

Manage relationships, track sales, and boost productivity all in one place.

Act! unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results.

Start your 14-day free trial now.

No credit card, no commitment, no downloads.


Checking Email Address Email Address is Valid. Email Address is invalid.
Email address exceeds maximum allowable length of 512.

Email address must contain only one @.

Error occurred, unable to validate address.

Did you mean

 
Step 1 of 3
By proceeding, you accept the Terms Of Service and Privacy Policy, and to receive content and marketing emails from Act!.
Already a customer? Call 866-631-1650

Prefer a demo? Sign up for a free personalized demo.

slider-arrow-left
slider-arrow-right
"The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price."
David E.
Marketing Manager, Small Business
"The initial set up of Act! was incredibly easy. A representative from the company helped transfer our old data into the new setup which was very straightforward."
Larry I.
Director, Small Business
"Act! is very easy to use and helps me stay organized for day-to-day tasks. It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to."
Matthew K.
Sales Business Development, Small Business
"I have been using Act! for over 20 years and love the customizable front end and the flexibility."
Thomas N.
COO, Small Business
"I like the configurability of Act!. We have used it for over 15 years and tailored it to reflect the data we need."
Stephen B.
Director, Small Business
"I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences."
Angelina S.
Principal Consultant, Small Business
"I've depended on Act! since the beginning. It remains the hub for managing the many relationships under my watch."
John K.
Financial Professional, Small Business
"The best tech support people!"
H Winston H.
Owner, Small Business
"I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles."
Trey D.
President, Small Business
"Act! is an affordable way to stay organized, track all client management, maintain touch points, and connect with clients so we don't miss sales."
Emily L.
Sales Director, Small Business
"Act! saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable place."
Marc M.
President, Marketing and Advertising, Capterra
"I have been using Act! for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product!"
Christine M.
Travel Agent, Capterra
"Couldn't imagine doing my job without Act!"
John B.
SVP, Commercial Real Estate, Capterra
"Customer Support team is knowledgeable and assists even when you don't quite know what you are asking as a non-IT person."
Marianne C.
Office Manager, Capterra
Act! Reviews
Capterra ShortList 2026
Act! Reviews
Software Advice Frontrunner Jan 2026
Act! Reviews
Act! Reviews
Software Advice Best customer support 2026
CRMmys 2026 Finalist, Best CRM for Small Business
a!
Act! ai chatbot close popup
Act! CRM small widget logo
News & Updates
Chat with Ava
FAQ
Chat with a human
End the chat
Say hello to Ava 👋
Your personal Act! assistant
Ask a question
Act! AI chatbot spark white icon
Act! AI chatbot spark white icon
Act! AI chatbot spark white icon
Act! Mobile
Manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device.
Act! Payments
Accept payments from interactive quotes and for online appointments and events in Act! Advantage to get paid faster.
Live & On-Demand Webinars
Learn tips & tricks on how to get the most from Act! in our monthly training webinar series.
By chatting with us, you agree to our Privacy Policy

Hi, there! 👋

I'm Ava, your Act! Virtual Assistant. Feel free to ask me questions and I'll give you quick answers about Act! products and services.

If you would like to speak with Sales or Technical Support just say:

"I would like to speak with an Act! associate."

or click the in the upper right corner of the chat window.

Exit voice
What is CRM?
What is a CRM and why do I need one?
A CRM (Customer Relationship Management) system helps you organize contacts, track interactions, and streamline sales and marketing efforts—all in one place.
How does a CRM improve collaboration between teams?
By integrating data from marketing, sales, and support, a CRM ensures everyone has access to the same customer insights, enabling better teamwork and faster decision-making.
Can a CRM help me automate repetitive tasks?
Yes! CRMs can automate follow-ups, email campaigns, lead assignments, and more—saving time and ensuring consistency across your team.
How does a CRM help manage my sales pipeline?
A CRM provides a visual overview of your pipeline, helping you prioritize deals, identify bottlenecks, and keep your sales process moving smoothly.
Will a CRM help me grow my business?
Absolutely. By improving customer relationships, increasing team productivity, and enabling targeted outreach, a CRM can boost customer retention and drive revenue growth.
Tips on Marketing Automation
Know your sales process
How you use marketing automation will depend on your sales process. Companies with a long sales cycle with multiple interactions generally benefit most from marketing automation as they can automate each part of the complex sales process. Although, it can also work with shorter sales cycles. For example, sending customers email reminders when they leave items in their basket without checking out. The important thing is that you understand how your sales process pushes people from being leads to customers.
Know your customers
Marketing automation revolves around tailoring your marketing funnel based on how your customers interact with your company. To do this effectively, you need a good understanding of who your customers are and what they want from your business, and what touchpoints they have with your product or service.
Have a defined strategy
Companies that succeed with marketing automation know the steps customers want to take at each stage of the funnel and can direct customers to these steps. Ensure you know what customers want before implementing your own marketing automation strategy.
Create the required materials
Marketing automation requires you to have materials your customers can interact with. For example, blog posts, videos, and eBooks. If you already have this material, you can use it in your marketing automation efforts. If not, you’ll need to create some content first.
Keep everyone in the loop
Successful marketing automation strategies receive input from teams throughout your organization. Sales teams should communicate to marketing about the type of lead that converts so marketing can use this in their lead scoring system. Meanwhile, customer support could provide marketing with feedback about the type of challenges customers have.
Test your strategy
You aren’t finished once you implement your marketing strategy. You now need to analyze and test your strategy to ensure each part of it works at an optimal level. Use data on metrics like click-through rates, conversions, time on page, and open rates to discover black holes where you lose more customers than you should. Use A/B testing to discover more effective methods
What is Customer Satisfaction?
Why is customer satisfaction important?
Customer satisfaction leads to repeat business, positive word-of-mouth, and brand loyalty, directly impacting revenue and long-term success.
What are the key factors that influence customer satisfaction?
Product quality, pricing, customer service, ease of access, and brand reputation are the biggest drivers of customer satisfaction.
How do you measure customer satisfaction?
Businesses measure customer satisfaction using surveys, Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and direct customer feedback.
What are the different levels of customer satisfaction?
The three main levels are basic satisfaction (expectations met), delight (expectations exceeded), and dissatisfaction (expectations not met).
How can a business achieve 100 percent customer satisfaction?
While 100 percent satisfaction is rare, businesses can strive for it by continuously improving their products, customer service and responsiveness to feedback.
Act! AI chatbot home nav button
Act! AI chatbot messages nav button
Act! AI chatbot FAQ nav button

Privacy | Terms of Service | Security | SOC Compliance
©2026 Act! LLC. All rights reserved. All Act! product and service names mentioned herein are registered trademarks or trademarks of Act! LLC, or its affiliated entities. All other trademarks are property of their respective owners.
Report a suspected vulnerability here.