Act! CRM software logo

Do you like repetitive, manual tasks?
Neither do we.

Work smarter, not harder with Act!. Set up communications once and let automation take care of the rest – with metrics and insights to help you prioritize your customer engagements.

Already a customer? Call 866-873-2006

Fill out the form to start your 14-day free trial.

No download or credit card required.

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Looking for value? See how Act! compares.

Act! provides you with more CRM and Marketing Automation features for the price point.

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billed annually

Act! CRM Classic Standard

Full-featured CRM +


Billed at
Marketing Hub Professional
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billed annually

Sales Cloud Enterprise

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billed annually

Sugar Enterprise

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billed annually


Your savings with Act!


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sugar crm logo


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With complete price transparency, you won’t be surprised by hidden fees or charges down the road.

Why use Act!?

Email marketing made easy

  • Automate communications and campaigns, from start to finish, one time.
  • Easily create compelling and professional email templates.
  • View and track straight-forward metrics to prioritize your customer engagements.
Email marketing
170+ responsive templates
Interactive template editor
Email tracking & metrics
Marketing Automation to CRM workflow
Turnkey campaigns
HTML email editor
Drip marketing
Visual workflow designer
Campaign calendar
Deliverability & Compliance Tools
Response-driven nurture marketing

Response-driven nurture campaigns

  • Build highly personalized nurture campaigns that get responses – and results.
  • Simply select your nurture triggers and follow-up touchpoints, and Act! will help make it all happen.

Advanced lead capture

  • Take your lead capture to the next level when you create simple, yet intelligent forms to capture crucial contact information.
  • Act! enables you to automate the next right actions based on triggers and responses you select.
Advanced lead capture
Lead management & scoring
Event marketing
Social sharing
Landing pages

Lead management and scoring

  • Get to know your best leads by the actions they’re taking – including survey responses and campaign engagement.
  • Act! makes it easy to focus on your best opportunities.

Affordable plans that fit the unique ways you work.​

Experience a feature-rich, customizable platform with flexible deployment options.

Act! CRM Classic Standard

Cloud-based full-featured CRM + eMarketing

(billed annually)


Relationship & Task Management
Opportunity Management
Email Template Library & HTML Editor
Office & Google Integration
Dashboards & Analytics
Act! Companion Mobile App
Team Management
Marketing Automation (Optional)
Digital & Phone Support
4Gb Cloud Storage
10,000 Emails/mo

Act! CRM Classic Expert

Cloud-based advanced CRM + eMarketing

(billed annually)

Everything in Standard, plus:

Advanced Sales Pipeline Management
Custom Sales KPIs
Custom Dashboards & Analytics
Advanced Customization
Custom Queries
Marketing Automation (Optional)
Priority Support
6Gb Cloud Storage
25,000 Emails/mo

Act! Premium

On-premises advanced CRM + eMarketing

(billed annually)

Rich account management
Calendar & activity tracking
Dynamic sales pipeline management
Act! Insight analytics
Office, Outlook®, & Google™ integration
Act! Companion mobile app
Act! Marketing Automation (Basic tier)
Data import tool
Expert technical support
Windows® 11 compatible

Integrate with the apps and tools you love.

Check out what our customers have to say about Act!

gordan case headshot

“The AMA platform has helped us simplify our marketing communication processes because it’s so easy to customize and update.”

Gordon Case
Director of Sales and Marketing
The Sherman Sheet

corrine bryson headshot

“Act! has been our lifeblood for more than 20 years — we rely on it for everything.”

Corrine Bryson
Founder and CEO

Hal Hanstein Headshot

“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”

Hal Hanstein
Cardinal Realty Group

Carey Wilbur headshot

“Even though Charter Capital’s team is just 20 percent the size it once was, the company’s still achieving 75% of its previous sales volumes. That is in large part due to Act!.”

Carey Wilbur
Founder & Partner
Charter Capital

Brent Sullivan headshot

“The biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.”

Brent Sullivan, Loan Officer
Homeowner’s Financial Group

Start your 14-day free trial.

No download or credit card needed.

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entities. All other trademarks are property of their respective owners.