Growing your insurance business is easier than you think.

Make great client relationships an everyday reality with the right insurance CRM software. Act! includes powerful CRM and Marketing Automation tools in one, empowering insurance agents and brokers to market better, sell more, and keep policyholders for life.

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Looking for value? See how Act! compares.

Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!

act! CRM software logo

$30

user/mo
billed annually

Act! Premium Cloud

Full-featured CRM +
Marketing Automation

salesforce logo

$165

user/mo
billed annually

Salesforce Enterprise

sugar crm logo

$85

user/mo
billed annually

SugarCRM Advanced

zoho logo

$35

user/mo
billed annually

Zoho CRM Enterprise

keap logo

$159

user/mo
billed annually

Keap Pro

Your savings with Act!

82%

65%

14%

81%

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"It's a pleasure working with Act!"

I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications.

Anthony N., Small Business Owner
G2 Review

Act! CRM for insurance agents can help you meet your insurance sales goals.

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Marketing Automation

Easier marketing.

  • Boost lead conversion rates with personalized marketing campaigns.
  • Send automatic reminders for policy renewals and upgrades.

Sales Pipeline Management

More sales.

  • Quickly follow up and nurture prospects through your sales pipeline.
  • Upsell and cross-sell more insurance products to existing customers.

Customer Management

Keep more policyholders for life.

  • Build personalized relationships based on detailed customer data.
  • Improve customer service with a 360-degree view of every client account.

Activity Management

Less busywork.

  • Eliminate time-consuming manual tasks and paperwork.
  • Access and update policyholder information in one central location.
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Why choose Act!

The total relationship package.

Powerful CRM and marketing automation in one.

Unparalleled SMB know-how.

Put your trust in the most capable hands.

Unmatched flexibility and choice.

Act! accommodates all the unique ways you work.

93%

customer satisfaction

35+

years in business

800,000+

users worldwide

What Act! customers are saying

“We wouldn’t have written as much business as we have, without our adoption of Act!. With our data centralized in one place, we’re able to unleash the full capabilities of our Act! platform to keep in touch with clients on a regular basis. In a business like ours, those touchpoints are essential, in fact, often enough on their own to close a critical sale.”

Bill Munn
President
MAP Insurance

“Exceeding expectations at every point of contact is critical to the success of my business and Act! allows us to do just that. Act! Is the foundation of everything we do when aiming to exceed expectations using personalized communications.”

Jay Ratliff
Founder & Owner
Day Trade Fun

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.

Cloud-Based

Act! Premium Cloud

CRM + Marketing Automation*

$30

$40 (Cloud w/desktop sync)

USD/user/mo
(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

ON-Premises

Act! Premium Desktop

CRM + Marketing Automation*

$3750

USD/user/mo
(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

Integrate with the apps and tools you love.

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Outlook CRM

Streamline workflow, save time, and maintain a complete record of all your interactions with seamless Microsoft Outlook integration.
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Act! Companion

Have access to key Act! details from your iPhone, iPad, and Android with Act! Companion.
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Custom Tables

Bring complex data sets, unique business processes, and specialized industry practices together with Custom Tables.

Customers love our award winning software!

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Featured customers badge for CRM software market leader 2022
CRM Excellence TMC Award for 2023
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Ready to win clients for life?

Try Act! free for 14 days. No download or credit card required.

©2024 Act! LLC. All rights reserved. All Act! product and service names mentioned herein are registered trademarks or trademarks of Act! LLC, or its affiliated
entities. All other trademarks are property of their respective owners.