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Join 800,000+ happy Act! users today

"I have been using Act! for over 20 years and love the customisable front end and the flexibility."

"I like the configurability of Act!. We have used it for over 15 years and tailored it to reflect the data we need."

"I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences."

"I've depended on Act! since the beginning. It remains the hub for managing the many relationships under my watch."

"The best tech support people!"

"The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price."

"The initial set up of Act! was incredibly easy. A representative from the company helped transfer our old data into the new setup which was very straightforward."

"Act! is very easy to use and helps me stay organised for day-to-day tasks. It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to."

"I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organisation with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles."

"Act! is an affordable way to stay organised, track all client management, maintain touch points, and connect with clients so we don't miss sales."

"Act! saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable place."

"I have been using Act! for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product!"

"Couldn't imagine doing my job without Act!"

"Customer Support team is knowledgeable and assists even when you don't quite know what you are asking as a non-IT person."

Looking for value? See how Act! compares.

Act! connects your entire front office and empowers you to get and stay organised, hit sales goals, and turn relationships into results. As an all-in-one CRM software for SMBs, Act! provides more features for the price point. See for yourself!

£25

user/mo
billed annually

Act! Advantage Standard
A full-featured cloud-based CRM + Marketing solution

£80

user/mo
billed annually

Salesforce Pro Suite

Your savings with Act! 69%

£77

user/mo
billed annually

Sales Hub Professional

Your savings with Act! 68%

£50

user/mo
billed annually

Dynamics 365 Sales Professional

Your savings with Act! 50%

£35

user/mo
billed annually

Enterprise

Your savings with Act! 29%

Your savings with Act!

69%

68%

50%

29%

"It's a pleasure working with Act!"

"I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications."

Anthony N, Small Business Owner

G2 Review

More than a CRM system. Your complete client management solution.

Act! is the small business CRM that brings your customer database, sales pipeline, and marketing together. No IT team needed. Just results.

Hit sales goals

Act! is the B2B CRM system that shows exactly where every deal stands. Manage your pipeline, automate follow-ups, and close more business, without the complexity of enterprise sales platforms.

Turn relationships into results

Act! is more than a client management app, it's a platform built for long-term relationships. Stay connected with every customer and turn repeat business into sustainable growth.

Save time on every follow-up

Act!'s lead management tools automate the routine so you can focus on the right prospects at the right time. Spend less time on admin and more time growing your business.

years in business

customer satisfaction

users worldwide

What Act! customers are saying

"Act! is like having an employee that you pay pennies a day, that’s there 24/7 and allows you to get things done faster."

Jay Ratcliff

President, Day Trade Fun

More features. A fraction of the price.

Act! gives UK small businesses enterprise-quality CRM — a full customer database, sales system, and marketing platform — at a price built for teams of 1–25.

Act! Advantage
Standard

£25

GBP/user/mo
(billed annually)

Full-featured CRM & Mobile App
Basic Email Marketing (includes 2,500 sends/mo)
Office 365 & Gmail Integration
Standard Interactive Quotes & Online Appointment Scheduling
Standard Forms, Surveys, Website Chat & Event Management
Reports & Interactive Dashboards
Standard Support w/ Dedicated Onboarding Specialist
15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates

We're with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalised assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.