
Make great customer relationships an everyday reality.
Building long-lasting, loyal client and customer relationships is easier than you think. Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game – and ultimately create customers for life.

Already a customer? Call 020 8154 2528
Fill out the form to start your 14-day free trial.
No download or credit card required
Looking for value? See how Act! compares.
Act! provides you with more CRM and Marketing Automation features for the price point.

£25
user/mo
billed annually
Standard
Full-featured CRM + marketing automation
All values quoted exclude VAT/sales tax (if applicable)

£120
user/mo
billed annually
Salescloud

£68
user/mo
billed annually
Sugar CRM

£79
user/mo
billed annually
Pro

£35
user/mo
billed annually
Enterprise
Your annual savings with Act! CRM
£1,140
£516
£648
£120
Act! empowers you to market better, sell more, and create customers for life.
Better marketing.
Attract and engage prospects and existing customers.


More sales.
Close opportunities faster and more frequently.
Happier customers.
Make every customer feel like they’re your best.


Less busywork.
Stay on top of key projects and priorities.
Affordable plans that fit the unique ways you work.
Experience a feature-rich, customisable platform with flexible deployment options.

Act! CRM Classic Standard
Cloud-based full-featured CRM + eMarketing
(billed annually)
Opportunity Management
Office & Google Integration
Dynamic Groups
Email Template Library & HTML Editor
Dashboards & Analytics
Campaign & Team Management
Marketing Automation (Optional)
Act! Companion Mobile App
Digital & Phone Support
4Gb Cloud Storage
10,000 Emails/mo
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic tier)
- Data import tool
- Expert technical support3
- Windows® 11 compatible
Act! CRM Classic Expert
Cloud-based advanced CRM + eMarketing
(billed annually)
Everything in Standard, plus:
Advanced Sales Pipeline Management
Custom Sales KPIs
Custom Dashboards & Analytics
Advanced Customization
Custom Queries
Marketing Automation (Optional)
Priority Support
6Gb Cloud Storage
25,000 Emails/mo
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic tier)
- Data import tool
- Expert technical support3
- Windows® 11 compatible
Act! Premium
On-premises advanced CRM + eMarketing
(billed annually)
Rich account management
Calendar & activity tracking
Dynamic sales pipeline management
Act! Insight analytics
Office, Outlook®, & Google™ integration
Act! Companion mobile app
Act! Marketing Automation (Basic)
Data import tool
Expert technical support
Windows® 11 compatible
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic tier)
- Data import tool
- Expert technical support3
- Windows® 11 compatible
Act! CRM Classic Standard
Cloud-based full-featured CRM + eMarketing
(billed monthly)
Opportunity Management
Office & Google Integration
Dynamic Groups
Email Template Library & HTML Editor
Dashboards & Analytics
Campaign & Team Management
Marketing Automation (Optional)
Act! Companion Mobile App
Digital & Phone Support
4Gb Cloud Storage
10,000 Emails/mo
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic tier)
- Data import tool
- Expert technical support3
- Windows® 11 compatible
Act! CRM Classic Expert
Cloud-based advanced CRM + eMarketing
(billed monthly)
Everything in Standard, plus:
Advanced Sales Pipeline Management
Custom Sales KPIs
Custom Dashboards & Analytics
Advanced Customization
Custom Queries
Marketing Automation (Optional)
Priority Support
6Gb Cloud Storage
25,000 Emails/mo
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic tier)
- Data import tool
- Expert technical support3
- Windows® 11 compatible
Act! Premium
On-premises advanced CRM + eMarketing
(billed annually)
Rich account management
Calendar & activity tracking
Dynamic sales pipeline management
Act! Insight analytics
Office, Outlook®, & Google™ integration
Act! Companion mobile app
Act! Marketing Automation (Basic)
Data import tool
Expert technical support
Windows® 11 compatible
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic tier)
- Data import tool
- Expert technical support3
- Windows® 11 compatible
Check out what our customers have to say about Act!








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