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Make great customer relationships an everyday reality.

Building long-lasting, loyal client and customer relationships is easier than you think. Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game – and ultimately create customers for life.

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Looking for value? See how Act! compares.

Act! provides you with more CRM and Marketing Automation features for the price point.

£25

user/mo
billed annually

Standard

Full-featured CRM + marketing automation

All values quoted exclude VAT/sales tax (if applicable)

£120

user/mo
billed annually

Salescloud

£68

user/mo
billed annually

Sugar CRM

£79

user/mo
billed annually

Pro

£35

user/mo
billed annually

Enterprise

Your annual savings with Act! CRM

£1,140

£516

£648

£120

With transparent pricing and no hidden fees, you can have complete peace of mind knowing you’re selecting the best value for your business.

Act! empowers you to market better, sell more, and create customers for life.

Better marketing.

Attract and engage prospects and existing customers.

Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

More sales.

Close opportunities faster and more frequently.

Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers.

Make every customer feel like they’re your best.

Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business.

Less busywork.

Stay on top of key projects and priorities.

Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday.

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customisable platform with flexible deployment options.

Annual
Monthly

Act! CRM Classic Standard

Cloud-based full-featured CRM + eMarketing

£25
GBP/user/mo
(billed annually)

Opportunity Management
Office & Google Integration
Dynamic Groups
Email Template Library & HTML Editor
Dashboards & Analytics
Campaign & Team Management
Marketing Automation (Optional)
Act! Companion Mobile App
Digital & Phone Support
4Gb Cloud Storage
10,000 Emails/mo

  • Rich account management
  • Calendar & activity tracking
  • Dynamic sales pipeline management
  • Act! Insight analytics
  • Office, Outlook®, & Google™ integration
  • Act! Companion mobile app
  • Act! Marketing Automation (Basic tier)
  • Data import tool
  • Expert technical support3
  • Windows® 11 compatible

Act! CRM Classic Expert

Cloud-based advanced CRM + eMarketing

£40
GBP/user/mo
(billed annually)

Everything in Standard, plus:

Advanced Sales Pipeline Management
Custom Sales KPIs
Custom Dashboards & Analytics
Advanced Customization
Custom Queries
Marketing Automation (Optional)
Priority Support
6Gb Cloud Storage
25,000 Emails/mo

  • Rich account management
  • Calendar & activity tracking
  • Dynamic sales pipeline management
  • Act! Insight analytics
  • Office, Outlook®, & Google™ integration
  • Act! Companion mobile app
  • Act! Marketing Automation (Basic tier)
  • Data import tool
  • Expert technical support3
  • Windows® 11 compatible

Act! Premium

On-premises advanced CRM + eMarketing

£30
USD/user/mo
(billed annually)

Rich account management
Calendar & activity tracking
Dynamic sales pipeline management
Act! Insight analytics
Office, Outlook®, & Google™ integration
Act! Companion mobile app
Act! Marketing Automation (Basic)
Data import tool
Expert technical support
Windows® 11 compatible

  • Rich account management
  • Calendar & activity tracking
  • Dynamic sales pipeline management
  • Act! Insight analytics
  • Office, Outlook®, & Google™ integration
  • Act! Companion mobile app
  • Act! Marketing Automation (Basic tier)
  • Data import tool
  • Expert technical support3
  • Windows® 11 compatible

Act! CRM Classic Standard

Cloud-based full-featured CRM + eMarketing

£33
GBP/user/mo
(billed monthly)

Opportunity Management
Office & Google Integration
Dynamic Groups
Email Template Library & HTML Editor
Dashboards & Analytics
Campaign & Team Management
Marketing Automation (Optional)
Act! Companion Mobile App
Digital & Phone Support
4Gb Cloud Storage
10,000 Emails/mo

  • Rich account management
  • Calendar & activity tracking
  • Dynamic sales pipeline management
  • Act! Insight analytics
  • Office, Outlook®, & Google™ integration
  • Act! Companion mobile app
  • Act! Marketing Automation (Basic tier)
  • Data import tool
  • Expert technical support3
  • Windows® 11 compatible

Act! CRM Classic Expert

Cloud-based advanced CRM + eMarketing

£50
GBP/user/mo
(billed monthly)

Everything in Standard, plus:

Advanced Sales Pipeline Management
Custom Sales KPIs
Custom Dashboards & Analytics
Advanced Customization
Custom Queries
Marketing Automation (Optional)
Priority Support
6Gb Cloud Storage
25,000 Emails/mo

  • Rich account management
  • Calendar & activity tracking
  • Dynamic sales pipeline management
  • Act! Insight analytics
  • Office, Outlook®, & Google™ integration
  • Act! Companion mobile app
  • Act! Marketing Automation (Basic tier)
  • Data import tool
  • Expert technical support3
  • Windows® 11 compatible

Act! Premium

On-premises advanced CRM + eMarketing

£30
USD/user/mo
(billed annually)

Rich account management
Calendar & activity tracking
Dynamic sales pipeline management
Act! Insight analytics
Office, Outlook®, & Google™ integration
Act! Companion mobile app
Act! Marketing Automation (Basic)
Data import tool
Expert technical support
Windows® 11 compatible

  • Rich account management
  • Calendar & activity tracking
  • Dynamic sales pipeline management
  • Act! Insight analytics
  • Office, Outlook®, & Google™ integration
  • Act! Companion mobile app
  • Act! Marketing Automation (Basic tier)
  • Data import tool
  • Expert technical support3
  • Windows® 11 compatible

Check out what our customers have to say about Act!

"If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me."
Hal Hanstein
Hal HansteinPresident, Cardinal Realty Group
"Act! has been our lifeblood for more than 20 years — we rely on it for everything."
Corrine Bryson
Corrine Bryson Founder and CEO, INEX
"The Act! Marketing Automation platform has helped us simplify our marketing communication processes because it’s so easy to customize and update."
Gordon Case
Gordon CaseDirector of Sales and Marketing, The Sherman Sheet
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  • Interactive maps
  • Calendar, activities & history
  • Sales pipeline management
  • Actionable dashboards

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