Create lifelong customers with Act!,
the all-in-one CRM system for sales,
marketing and service.

Running a small business can be challenging, with customer relationships, sales, and a never-ending to-do list demanding your attention. That's where Act! comes in. Manage customers, attract new leads, and close more deals, all from one intuitive, affordable platform.

Act! offers more features for less. Fill out the form to start your 14-day free trial.

No credit card, no commitment, no downloads.



 
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Join 800,000+ happy Act! users today

Looking for value? See how Act! compares.

Act! connects your entire front office and empowers you to get and stay organised, hit sales goals, and turn relationships into results. As an all-in-one CRM software for SMBs, Act! provides more features for the price point. See for yourself!

£25
user/mo billed annually
  • Act! Advantage Standard
  • A full-featured cloud-based CRM + Marketing solution
£132
user/mo
billed annually
Sales Cloud Enterprise
Your savings with Act! 81%
£68
user/mo
billed annually
Sugar Advanced
Your savings with Act! 65%
£35
user/mo
billed annually
Enterprise
Your savings with Act! 29%
£123
user/mo
billed annually
Pro
Your savings with Act! 80%
Your savings with Act!
81%
65%
29%
80%

"It's a pleasure working with Act!"

"I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications."
Anthony N, Small Business Owner
G2 Review

You’ve got enough on your plate. Let Act! do the heavy lifting.

Get & Stay Organised

Get & Stay Organised

Centralise and secure your vital customer data in an organised and user-friendly interface. Configure to unique specifications, and access key customer information with ease in the office or on the road.

Turn Relationships Into Results

Turn Relationships Into Results

Leverage rich customer profiles to gain a deeper understanding of your relationships and deliver outstanding customer experiences that foster customer loyalty and drive repeat business.

Attract New Prospects

Attract New Prospects

Attract high-potential leads with integrated email marketing. Create professional-looking emails, landing pages, surveys, and newsletters that get the right message to the right audience at the perfect time.

Hit Sales Goals

Hit Sales Goals

Keep opportunities advancing and hit your sales goals with interactive quotes and robust opportunity management. Forecast with confidence via a visual sales pipeline and interactive dashboards.

Focus on What Matters

Focus on What Matters

Know exactly where to focus your time and resources with dynamic, real-time metrics and customer-specific insights, enabling informed decision-making across your business.

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Get & Stay Organised
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Turn Relationships Into Results
Attract New Prospects
Hit Sales Goals
Focus on What Matters

Why choose Act!

email-marketing

Seamless Outlook Integration

The best CRM for Outlook, ensuring all your emails, contacts, and appointment sync effortlessly.
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Act! CRM Mobile App

Stay connected on the go with the Act! mobile app, giving you access to contacts, tasks, and sales opportunities anytime, anywhere.
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The Best CRM and Email Marketing Software

Automate your outreach with personalised email campaigns and landing pages designed to maximise engagement.
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CRM and Project Management

Keep your team on track with built-in task and workflow automation tools.
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Accounting CRM Software

Integrate with accounting tools to track invoices, payments, and financial performance all within your CRM system.
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Customer Service CRM Software

Provide exceptional service with centralised customer profiles, communication history, and real-time support tools.
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Powerful Online Lead Management System

Capture, nurture, and convert leads with ease using our intuitive lead management tools.
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Business Contact Manager

Organise your contacts, segment your audience, and track every customer interaction to build long-lasting relationships.
0+
years in business
0%
customer satisfaction
0+
users worldwide
Act! CRM Worldmap Treatment

What Act! customers are saying

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"Act! is like having an employee that you pay pennies a day, that’s there 24/7 and allows you to get things done faster."
Jay Ratcliff
President, Day Trade Fun
Act! CRM Worldmap Treatment

Buy CRM software that grows with your business.

Act! CRM isn’t just software – it’s your growth partner. Whether you’re a small startup or a growing business, our flexible, cost-effective plans ensure you get the right tools to scale efficiently.

Act! Advantage
Standard
£25

GBP/user/mo
(billed annually)

  • Full-featured CRM & Mobile App
  • Basic Email Marketing (includes 2,500 sends/mo)
  • Office 365 & Gmail Integration
  • Standard Interactive Quotes & Online Appointment Scheduling
  • Standard Forms, Surveys, Website Chat & Event Management
  • Reports & Interactive Dashboards
  • Standard Support w/ Dedicated Onboarding Specialist
  • 15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates
Most Popular
Act! Advantage
Professional
£3750

GBP/user/mo
(billed annually)

Includes everything in Standard, plus:

  • Email Marketing Plus (includes 25,000 sends/mo)
  • AI Writing Assistant, Turnkey Campaigns & Nurture Marketing
  • Advanced Interactive Quotes & Online Appointment Scheduling
  • Advanced Forms, Surveys, Website Chat & Event Management
  • Accounting Integration
  • Project Management
  • 25 Gb Cloud Storage
Act! Advantage
Ultimate
£50

GBP/user/mo
(billed annually)

Includes everything in Professional, plus:

  • Marketing Automation (includes 50,000 sends/mo)
  • Lead Scoring, Prioritised Activity Scheduling & Progressive Profiling
  • Additional Email Domain
  • Custom Industry Tables
  • Online Customer Portal
  • Enhanced Support w/ Dedicated Onboarding Specialist
  • 35 Gb Cloud Storage

Looking for an on-premises CRM solution? Choose Act! Premium Desktop for £32/user/month.

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We're with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalised assistance from day one. You'll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.

Integrate with the apps and tools you love.

Mailchimp
Crowdcast
Wufoo
Eventbrite
Instagram
Facebook logo
Linkedin
Twitter/X
Zendesk
Driftchat
Quickfile
quickbooks logo
Bkper
Fresh books logo
Xero
Shopify
Paypal
volusion iso logo
WooCommerce
ECWID
Slack
Microsoft Office
Outlook

Customers love our award winning software!

Ready to win customers for life?

Request a demo or try Act! free for 14 days. No download or credit card required.
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