It’s all about relationships.
Make every interaction count.

Act! CRM makes it simple to create happier clients while building a consistent pipeline of new, repeat, and referral business. With essential CRM and email marketing features on a ready-to-use cloud platform, you can stay on top of relationships, be more productive, and up your sales and marketing game right away.

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Looking for value? See how Act! CRM compares.

When you choose Act! CRM, you get an all-in-one sales and marketing solution that’s good for your bottom line from day one.

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$25

user/mo
billed annually

Professional

Full-featured CRM + emarketing

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$150

user/mo
billed annually

Sales Cloud Enterprise

sugar crm logo

$85

user/mo
billed annually

Sugar Enterprise

zoho logo

$40

user/mo
billed annually

Enterprise

keap logo

$129

user/mo
billed annually

Pro

Your annual savings with Act! CRM

$1,500

$720

$180

$1,248

Key Features

Marketing Automation

Sales Pipeline Management

Customer Management

Activity Management

Act! CRM makes it possible.

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EMAIL MARKETING

Easier marketing.

Attract clients and generate repeat business.

OPPORTUNITY MANAGEMENT

More sales.

Secure contracts faster and more frequently.

Customer Management

Happier clients.

Make every client feel like number one.

Activity Management

Less busywork.

Stay on top of key projects and priorities.

Why choose Act!

The total relationship package.

Powerful CRM and marketing automation in one.

Unparalleled SMB know-how.

Put your trust in the most capable hands.

Unmatched flexibility and choice.

Act! accommodates all the unique ways you work.

93%

customer satisfaction

35+

years in business

800,000+

users worldwide

What Act! customers are saying

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“Act! has been our lifeblood for more than 20 years — we rely on it for everything.”

Corrine Bryson
Founder and CEO
INEX

Hal Hanstein Headshot

“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”

Hal Hanstein
President
Cardinal Realty Group

Why use Act!

Marketing Automation

Better marketing.

Attract and engage prospects and existing customers.

Personalized campaigns

Use turnkey templates or design your own for maximum impact.

Automated workflows

Define outreach strategies to effortlessly stay engaged with prospects and customers.

Landing pages

Capture leads with high-converting landing pages and web forms.

Real-time metrics

Know what's working instantly and prioritize follow-ups.

Sales Pipeline Management

More sales.

Close opportunities faster and more frequently.

Opportunity tracking

Keep every detail of each sales opportunity at your fingertips - in the office or on the road.

Pipeline management

Assess your sales pipeline by product, territory, sales stage, agent, region and more.

Sales process management

Advance deals through stages of custom or out-of-the-box sales processes.

Actionable insights

Focus your time where it counts with insights from interactive visual dashboards.

Customer Management

Happier customers.

Make every customer feel like they’re your best.

Relationship history

Leverage rich customer profiles to help personalize every interaction.

Centralized customer data

Bring calls, emails, notes, activities, and documents together in one organized place.

Powerful search

Locate the customer information you need in an instant.

Offline and mobile access

Be informed and prepared while in the office or on the road.

Activity Management

Less busywork.

Stay on top of key projects and priorities.

Customer activities

Track all current and prior activities for each customer within their record.

Prioritized task lists

Know where to focus your time throughout the workday.

Calendar & email integration

Keep appointments and communications in sync at all times.

Notifications and alerts

Never miss an opportunity or overlook a key task.

Better marketing.

Attract and engage prospects and existing customers.

  • Set your brand apart with personalized campaigns and landing pages you build using turnkey templates.
  • Automated workflows make it easy to stay engaged with prospects and customers.
  • Know what’s working and how to prioritize your follow-up with actionable results.
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sales pipeline graph showcase on act! CRM platform

More sales.

Close opportunities faster and more frequently.

  • Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows.
  • Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers.

Make every customer feel like they’re your best.

  • Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place. 
  • With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.
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example of the premium act! CRM activity management capabilities

Less busywork.

Stay on top of key projects and priorities.

  • Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record.
  • Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.

Big results. Flexible plans.

Choose from a range of affordable options that grow with you.

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Annual
Monthly

Pricing and product availability varies by region. This page is specific to our US customers only*

Act! CRM

Starter

Basic CRM + eMarketing

$12

USD/user/mo
(billed annually)
or pay as you go at $18/mo

Unlimited contacts + Customer, task, and activity management to keep you on top of things, with marketing and sales opportunity tools to get you started.

Most Popular - Best Value!

Act! CRM

Professional

Full-featured CRM + eMarketing

$25

USD/user/mo
(billed annually)
or pay as you go at $35/mo

Everything in Starter + Capture and convert new leads with marketing automation and sales process management. Design custom layouts and save time with integrations like Outlook and Google.

Act! CRM

Expert

Advanced CRM + eMarketing

$50

USD/user/mo
(billed annually)
or pay as you go at $65/mo

Everything in Professional + All you need to increase revenue and work strategically, including advanced reporting and insights, A/B testing, and progressive profiling.

Pricing and product availability varies by region. This page is specific to our US customers only*

Act! CRM

Starter

Basic CRM + eMarketing

$18

USD/user/mo
(billed monthly)

Unlimited contacts + Customer, task, and activity management to keep you on top of things, with marketing and sales opportunity tools to get you started.

Most Popular - Best Value!

Act! CRM

Professional

Full-featured CRM + eMarketing

$35

USD/user/mo
(billed monthly)

Everything in Starter + Capture and convert new leads with marketing automation and sales process management. Design custom layouts and save time with integrations like Outlook and Google.

Act! CRM

Expert

Advanced CRM + eMarketing

$65

USD/user/mo
(billed monthly)

Everything in Professional + All you need to increase revenue and work strategically, including advanced reporting and insights, A/B testing, and progressive profiling.

Integrate with the apps and tools you love.

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Turn any meeting into a videoconference

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Manage invoices and payments from Act!

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Sync Outlook, Office 365, and Exchange

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Sync Gmail, contacts, calendar, and more

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Create, send, and track eSignatures

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Make scheduling your meetings easier

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All your relationship details, right in the palm of your hand.

Have access to key Act! details from your iPhone, iPad, and Android with Act! Companion.

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Ready to take your business relationships to the next level?

Try Act! free for 14 days. No download or credit card required.

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entities. All other trademarks are property of their respective owners.