Simplify work and put clients first with the user-friendly Act! CRM software.

Act! is a simple CRM and turnkey marketing automation solution that lets you automate repetitive tasks, market your business, manage leads, and reduce overhead, all on one affordable platform.

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Looking for value? See how Act! compares.

Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!

act! CRM software logo


billed annually

Act! Premium Cloud

Full-featured CRM +
Marketing Automation

salesforce logo


billed annually

Salesforce Professional

sugar crm logo


billed annually

SugarCRM Advanced

zoho logo


billed annually

Zoho CRM Enterprise

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billed annually

Keap Pro

Your savings with Act!





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"It's a pleasure working with Act!"

I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications.

Anthony N., Small Business Owner
G2 Review

You’ve got enough on your plate. Let Act! do the heavy lifting.

Sales marketing landing page

Marketing Automation

Easier marketing.

Attract, engage and turn your prospects into customers.

Sales Pipeline Management

More sales.

Close opportunities faster and more often.

Customer Management

Happier customers.

Make every customer feel like they’re your best.

Activity Management

Less busywork.

Stay on top of key projects and priorities.

Act! landing page for customer activity

Why choose Act!

The total relationship package.

Powerful CRM and marketing automation in one.

Unparalleled SMB know-how.

Put your trust in the most capable hands.

Unmatched flexibility and choice.

Act! accommodates all the unique ways you work.


customer satisfaction


years in business


users worldwide

What other Act! customers are saying

“Act! is like having an employee that you pay pennies a day, that’s there 24/7 and allows you to get things done faster.“

Jay Ratliff
President, Day Trade Fun

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.


Act! Premium Cloud

CRM + Marketing Automation*


$40 (Cloud w/desktop sync)

(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.


Act! Premium Desktop

CRM + Marketing Automation*


(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

Integrate with the apps and tools you love.

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Outlook CRM

Streamline workflow, save time, and maintain a complete record of all your interactions with seamless Microsoft Outlook integration.
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Act! Companion

Have access to key Act! details from your iPhone, iPad, and Android with Act! Companion.
act! CRM logo with 3 points going to the logo: complex data sets, unique business processes, and specialized industry practices

Custom Tables

Bring complex data sets, unique business processes, and specialized industry practices together with Custom Tables.

Customers love our award winning software!

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Ready to win customers for life?

Try Act! free for 14 days. No download or credit card required.

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entities. All other trademarks are property of their respective owners.