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Looking for value? See how Act! compares.
Act! Premium provides you with more CRM and Marketing Automation features for the price point.

$30
user/mo
billed annually
Act! Premium Cloud
Full-featured CRM +
Marketing Automation

$150
user/mo
billed annually
Sales Cloud Enterprise

$85
user/mo
billed annually
Sugar Enterprise

$40
user/mo
billed annually
Enterprise

$149
user/mo
billed annually
Pro
Your savings with Act!
80%
65%
25%
80%
Key Features
Customer Management
Sales Pipeline Management
Marketing Automation
Activity Management
You’ve got enough on your plate. Let Act! do the heavy lifting.

Marketing Automation
Easier marketing.
Attract, engage and turn your prospects into customers.
Sales Pipeline Management
More sales.
Close opportunities faster and more often.
Customer Management
Happier customers.
Make every customer feel like they’re your best.
Activity Management
Less busywork.
Stay on top of key projects and priorities.

Why choose Act!
The total relationship package.
Powerful CRM and marketing automation in one.
Unparalleled SMB know-how.
Put your trust in the most capable hands.
Unmatched flexibility and choice.
Act! accommodates all the unique ways you work.
93%
customer satisfaction
35+
years in business
800,000+
users worldwide
What Act! customers are saying

“Act! has been our lifeblood for more than 20 years — we rely on it for everything.”
Corrine Bryson
Founder and CEO
INEX

“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”
Hal Hanstein
President
Cardinal Realty Group
Why use Act!
Marketing Automation
Better marketing.
Attract and engage prospects and existing customers.
Personalized campaigns
Use turnkey templates or design your own for maximum impact.
Automated workflows
Define outreach strategies to effortlessly stay engaged with prospects and customers.
Landing pages
Capture leads with high-converting landing pages and web forms.
Real-time metrics
Know what's working instantly and prioritize follow-ups.


Sales Pipeline Management
More sales.
Close opportunities faster and more frequently.
Opportunity tracking
Keep every detail of each sales opportunity at your fingertips - in the office or on the road.
Pipeline management
Assess your sales pipeline by product, territory, sales stage, agent, region and more.
Sales process management
Advance deals through stages of custom or out-of-the-box sales processes.
Actionable insights
Focus your time where it counts with insights from interactive visual dashboards.
Customer Management
Happier customers.
Make every customer feel like they’re your best.
Relationship history
Leverage rich customer profiles to help personalize every interaction.
Centralized customer data
Bring calls, emails, notes, activities, and documents together in one organized place.
Powerful search
Locate the customer information you need in an instant.
Offline and mobile access
Be informed and prepared while in the office or on the road.


Activity Management
Less busywork.
Stay on top of key projects and priorities.
Customer activities
Track all current and prior activities for each customer within their record.
Prioritized task lists
Know where to focus your time throughout the workday.
Calendar & email integration
Keep appointments and communications in sync at all times.
Notifications and alerts
Never miss an opportunity or overlook a key task.
Better marketing.
Attract and engage prospects and existing customers.
- Set your brand apart with personalized campaigns and landing pages you build using turnkey templates.
- Automated workflows make it easy to stay engaged with prospects and customers.
- Know what’s working and how to prioritize your follow-up with actionable results.


More sales.
Close opportunities faster and more frequently.
- Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows.
- Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.
Happier customers.
Make every customer feel like they’re your best.
- Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place.
- With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.


Less busywork.
Stay on top of key projects and priorities.
- Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record.
- Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.
Affordable plans that fit the unique ways you work.
Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.
ON-PREMISES
Act! Premium Desktop
CRM + Marketing Automation*
$3750
USD/user/mo
(billed annually)
- Networked and offline access
- Self-managed security
- Complete control of updates
- Compatibility w/desktop add-ons
Experience the security and control of an on-premises solution where you deploy and manage the software.
-
Act! Marketing Automation
(Basic tier) - Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Data import tool
- Expert technical support3
CLOUD-BASED
Act! Premium Cloud
CRM + Marketing Automation*
$30
$40 (w/desktop sync)
USD/user/mo
(billed annually)
- Immediate, browser-based access
- World-class, secure hosting
- Automatic updates and backups
- Optional desktop sync
Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.
- All features of Act! Premium Desktop, plus:
- Automatic upgrades
- Nightly backups
- Disaster recovery
- 6GB Cloud storage
- Desktop sync (optional $)
3US: M-F 8:30am-8:00pm Eastern; UK: 9:00am-5:00pm.

Custom Tables
Customers love our award winning software!

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entities. All other trademarks are property of their respective owners.