Act! CRM software empowers you to market better, sell more, and create customers for life.

With Act!, you get more than just customer management software. Automate repetitive tasks, market your business, manage leads, and reduce overhead – all on one affordable CRM and marketing automation platform.

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Looking for value? See how Act! compares.

Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!

act! CRM software logo

$30

user/mo
billed annually

Act! Premium Cloud

Full-featured CRM +
Marketing Automation

salesforce logo

$165

user/mo
billed annually

Salesforce Enterprise

sugar crm logo

$85

user/mo
billed annually

SugarCRM Enterprise

zoho logo

$40

user/mo
billed annually

Zoho CRM Enterprise

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$159

user/mo
billed annually

Keap Pro

Your annual savings with Act!

$1,620

$660

$120

$1,548

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"It's a pleasure working with Act!"

I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications.

Anthony N., Small Business Owner
G2 Review

You’ve got enough on your plate. Let Act! do the heavy lifting.

Sales marketing landing page

Marketing Automation

Easier marketing.

Attract, engage and turn your prospects into customers.

Learn more

  • Personalized marketing campaigns
  • Responsive email templates
  • Email tracking & metrics
  • Landing page builder & lead capture forms
  • Automated workflows for drip or nurture campaigns

Sales Pipeline Management

More sales.

Close opportunities faster and more often.

Learn more

  • Opportunity management 
  • Sales process management
  • Sales pipeline management view
  • Sales KPIs & reporting
  • Sales opportunity Kanban board

Customer Management

Happier customers.

Make every customer feel like they’re your best.

Learn more

  • Rich customer details in one place
  • Relationship timeline
  • Real-time information on customers
  • Personalized communications
  • SMS text messaging

Activity Management

Less busywork.

Stay on top of key projects and priorities.

Learn more

  • Task & activity management
  • Calendar
  • Notes & history
  • Call lists & hot leads
  • Notifications & alerts

Act! landing page for customer activity

Why choose Act!

The total relationship package.

Powerful CRM and marketing automation in one.

Unparalleled SMB know-how.

Put your trust in the most capable hands.

Unmatched flexibility and choice.

Act! accommodates all the unique ways you work.

93%

customer satisfaction

35+

years in business

800,000+

users worldwide

What other Act! customers are saying

“Act! Is the heartbeat of my business. I start my day and end my day with Act!. I literally walk into Act! In the morning to see what my day is going to be and then leverage Act! throughout the day to move it forward.“

Matt Agnese
President, Plan B and C, inc.

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.

Cloud-Based

Act! Premium Cloud

CRM + Marketing Automation*

$30

$40 (Cloud w/desktop sync)

USD/user/mo
(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

ON-Premises

Act! Premium Desktop

CRM + Marketing Automation*

$3750

USD/user/mo
(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

Integrate with the apps and tools you love.

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Outlook integration

Streamline workflow, save time, and maintain a complete record of all your interactions with seamless Microsoft Outlook integration.
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Act! Companion

Have access to key Act! details from your iPhone, iPad, and Android with Act! Companion.
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Custom Tables

Bring complex data sets, unique business processes, and specialized industry practices together with Custom Tables.

Customers love our award winning software!

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CRM Excellence TMC Award for 2023

*New US customers only. 10% off based on MSRP for Act! Premium Cloud or Act! Premium Desktop for the first 12 months. Discount cannot be combined with other promotions. Offer expires December 29, 2023.

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Ready to win customers for life?

Try Act! free for 14 days. No download or credit card required.

©2023 Act! LLC. All rights reserved. All Act! product and service names mentioned herein are registered trademarks or trademarks of Act! LLC, or its affiliated
entities. All other trademarks are property of their respective owners.