Act! CRM software empowers you to market better, sell more, and create customers for life.
With Act!, you get more than just customer management software. Automate repetitive tasks, market your business, manage leads, and reduce overhead – all on one affordable CRM and marketing automation platform.
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Looking for value? See how Act! compares.
Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!
$30
user/mo
billed annually
Act! Premium Cloud
Full-featured CRM +
Marketing Automation
$165
user/mo
billed annually
Salesforce Enterprise
$85
user/mo
billed annually
SugarCRM Enterprise
$40
user/mo
billed annually
Zoho CRM Enterprise
$159
user/mo
billed annually
Keap Pro
Your annual savings with Act!
$1,620
$660
$120
$1,548
"It's a pleasure working with Act!"
I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications.
Anthony N., Small Business Owner
G2 Review
You’ve got enough on your plate. Let Act! do the heavy lifting.
Marketing Automation
Easier marketing.
Attract, engage and turn your prospects into customers.
- Personalized marketing campaigns
- Responsive email templates
- Email tracking & metrics
- Landing page builder & lead capture forms
- Automated workflows for drip or nurture campaigns
Sales Pipeline Management
More sales.
Close opportunities faster and more often.
- Opportunity management
- Sales process management
- Sales pipeline management view
- Sales KPIs & reporting
- Sales opportunity Kanban board
Customer Management
Happier customers.
Make every customer feel like they’re your best.
- Rich customer details in one place
- Relationship timeline
- Real-time information on customers
- Personalized communications
- SMS text messaging
Activity Management
Less busywork.
Stay on top of key projects and priorities.
- Task & activity management
- Calendar
- Notes & history
- Call lists & hot leads
- Notifications & alerts
Why choose Act!
The total relationship package.
Powerful CRM and marketing automation in one.
Unparalleled SMB know-how.
Put your trust in the most capable hands.
Unmatched flexibility and choice.
Act! accommodates all the unique ways you work.
93%
customer satisfaction
35+
years in business
800,000+
users worldwide
What other Act! customers are saying
“Act! Is the heartbeat of my business. I start my day and end my day with Act!. I literally walk into Act! In the morning to see what my day is going to be and then leverage Act! throughout the day to move it forward.“
Matt Agnese
President, Plan B and C, inc.
Affordable plans that fit the unique ways you work.
Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.
Cloud-Based
Act! Premium Cloud
CRM + Marketing Automation*
$30
$40 (Cloud w/desktop sync)
USD/user/mo
(billed annually)
Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.
- Networked and offline access
- Self-managed security
- Complete control of updates
- Compatibility w/desktop add-ons
-
Act! Marketing Automation
(Basic tier) - Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Data import tool
- Expert technical support3
ON-Premises
Act! Premium Desktop
CRM + Marketing Automation*
$3750
USD/user/mo
(billed annually)
Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.
- Immediate, browser-based access
- World-class, secure hosting
- Automatic updates and backups
- Optional desktop sync
- All features of Act! Premium Desktop, plus:
- Automatic upgrades
- Nightly backups
- Disaster recovery
- 6GB Cloud storage
- Desktop sync (optional $)
Integrate with the apps and tools you love.
Outlook integration
Act! Companion
Custom Tables
Customers love our award winning software!
*New US customers only. 10% off based on MSRP for Act! Premium Cloud or Act! Premium Desktop for the first 12 months. Discount cannot be combined with other promotions. Offer expires December 29, 2023.
Ready to win customers for life?
Try Act! free for 14 days. No download or credit card required.
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entities. All other trademarks are property of their respective owners.