Founded in 1987, Imaging Technology Group provides solutions to help businesses protect and manage their digital and physical assets. Airports, hospitals, real estate and escrow companies, law firms and more trust ITG with scanning, converting, imaging, and archiving the reams of paperwork and hard drives of documents they generate in the day-to-day of their respective businesses.
Pat Pithan is a sales manager with ITG, and before he found Act! he was using another CRM that wasn’t as effective. “We were looking for a better way to organize information sales reps were bringing back from accounts, and a better follow-up method.” In 2007, they switched to Act!
“Act! helps us stay in touch and on top of accounts for which we had not had the information at our fingertips.”
Thanks to Act!, Pithin’s team can now be in the right place at the right time. “Act! helps us stay in touch and on top of accounts for which we had not had the information at our fingertips.” Act! also helps Pithin keep up with his team through features like the Dashboard. “We can sit down and say, ‘Here guys, let’s look at activities today.’ It jumps out at you. We use activities to constantly remind us to get in touch and see what’s slipping by.”
Pithin also uses email marketing and intelligent call lists to track prospects and gather business intelligence. “We can send email blasts to our prospect base and customer base, depending on what we’re trying to market. And we can see who’s been opening and clicking.”
“Act! put us in positions with some accounts we’d never had a chance with before. We can now catch prospects at the right time."