Why Act!

Know My Customers

Keeping contact information organized is crucial to your bottom line, but when it’s spread across multiple platforms and products you lose both time and a complete view of your customers’ needs. Act! collects all your customer data in one place, surfacing the right information at the right time so you can present the right message.

“I have all the convenience of quick information, and I never forget somebody's name.”

Tom Boris

As an advertising firm for specialized technology companies, Tom Boris Associates provides their clients a unique opportunity to reach a high number of qualified readers.

Firm owner Tom Boris has used Act! for over 20 years, and relies on it to track prospects, manage contact details, and segment and target clients for letters and promotions. When traveling or attending industry events, Boris needs quick access to information, without having to carry a laptop. For his small business, Act! is the perfect solution.

“At a trade show I might realize I need to see a particular customer. I can quickly find them in Act! and know who the contact person is before approaching them – all without having to bring a laptop.”

Boris uses Act! to retrieve phone numbers, contact names, and other details that help keep him at the top of his game. “I can go to Act! anytime, find an email address quickly, and send an email from my iPad. I have access to information I don’t have to go searching for. It’s right there.”

He also frequently sends emails from his mobile device. With notes and history also within reach, Boris can keep in touch from anywhere. “At a trade show I might realize I need to see a particular customer. I can quickly find them in Act! and know who the contact person is before approaching them – all without having to bring a laptop.”

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Know My Customers

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