ASI Comprehensive Waste Management, Inc. is a company that specializes in sustainable solutions for the management of various waste streams and recyclables for their clients. ASI Waste helps their clients to keep waste out of landfills and to focus on compliance. The staff deals with a variety of wastes and recyclables, but specializes in highly regulated waste streams. As Vice President of Marketing & Sales, Donald Holland searched for a CRM solution that would make his life and the lives of his sales team easier. Specifically one that could be able to track key information as it relates to the sale of these services.
“I didn’t realize just how much we could customize Act! to our specific tracking needs, until we started working with it more and more” says Holland. He and his team utilize Act! heavily with many customized tracking KPIs. The team relies on syncing calendars and other data while being able to immediately access their information on mobile devices. “Once we knock on the door, we have information instantly. Act! makes a small sales force like us look like an army.”
“Act! helps us be more profitable, by properly managing the leads we have identified. At the end of the day, we’re trying to grow our business, and Act! helps us grow at a very competitive pace with tremendous results.”
Holland’s ASI sales team members are also active users of Act!’s opportunity and sales tracking features. “Our sales cycle ranges from instant to five years,” says Holland. “We go out there and prospect, we cold call to find leads, we gather information. Getting control of our accounts is critical.” With Act!, Holland and his sales team can track sales contract expiration dates, notification periods, terminations, customer related activities, all leads, and contact information, all in one easy to use program.
“It takes time and money to identify and dig up opportunities,” says Holland. “Act! helps us be more profitable, by properly managing the leads we have identified. At the end of the day, we’re trying to grow our business, and Act! helps us grow at a very competitive pace with tremendous results.”