Full-featured CRM and Marketing Automation for individuals and SMBs.

With Act! Premium, you have options.

Get started by choosing how you'd like to use Act!


Act! Premium Cloud

CRM + Marketing Automation*


 (Cloud w/ desktop sync)

(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details


Act! Premium Desktop

CRM + Marketing Automation*


(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

Already using Act! or have questions? Call and speak with us today.

Act! is CRM and Marketing Automation all in one.

Select the perfect-fit Act! Marketing Automation
plan for your business.

AMA Basic

The basics for creating professional looking outbound marketing campaigns.


2,500 emails/mo to unlimited contacts. See feature chart for details.

AMA Select

Go beyond the basics with response-driven marketing campaign automation.
$79 $59.25*
per account/month


25,000 emails/mo to unlimited contacts. See feature chart for details.

AMA Complete

Automatically create sales activities based on marketing campaign response.
$199 $149.25*
per account/month


50,000 emails/mo to unlimited contacts. See feature chart for details.

AMA Advanced

The most sophisticated marketing automation tools plus expert consultation services.
$399 $299.25*
per account/month


100,000 emails/mo to unlimited contacts. See the feature chart for details.

Already a subscriber? To upgrade your Act! Marketing Automation plan,
call us at 866-530-2718 or contact your Act! Certified Consultant.

Featured Add-Ons


Experience VIP service with priority queuing, feature guidance by phone, appointment setting, and more.

$10 per user /


Maintain industry-specific data like insurance policies, service contracts, mortgages, projects, and more.

$10 per user /

Hybrid w/ desktop sync

(Act! Premium
Cloud only)

Deploy a desktop client and sync data back and forth to Act! Premium Cloud.

$10 per user /

Additional Cloud Storage

(Act! Premium
Cloud only)

Additional Cloud storage per 4Gb

$5 per account/
*Featured add-ons are billed annually.

To purchase, call 866-530-2718

Looking for more add-ons? Check out our other Act! Apps

Stay connected with the Act! Companion Mobile App

Keep your mind on the business while you are on the move

Access contacts, integrate maps and directions and update leads and pipeline from the palm of your hand!

CRM Features and Benefits

Relationship & Activity Management
Customer management
Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place.
Task & activity management
Track and prioritise calls, meetings, and to-dos—all associated with your contacts.
See exactly what you have planned for the day from your Act! calendar.
Notes & history
Keep a detailed record of interactions with customers and prospects so you have a full picture of each relationship.
Associate Contacts with their respective Companies to understand and manage engagements comprehensively.
Relationship timeline
See a visual chronology of all activities and communications associated with a customer or prospect.
Secondary contacts
Record basic information about people associated with a contact without creating a new contact record.
In-context maps & web info
See real-time information from the Web, in-context within each contact record - maps, social profiles, and more.
Call lists & Hot Leads
Zero in on your most interested leads with intelligent Call Lists that rank campaign recipients by level of engagement.
Notifications & alerts
Notifications and alerts ensure you stay on task and on time throughout your day.
Act! Companion - Mobile app
Stay connected to key Act! details from wherever you work with a mobile app for iPhone®, iPad®, and Android™.
Welcome page - User productivity dashboard
Start your morning with an overview of your top deals and key activities. Personalise to stay informed and productive throughout your day.
Mail merge
Send personalised communications to contacts or groups with unique data from their individual customer records.
Search & lookups
Find what you need in an instant with powerful search options.
Groups & filters
Organise similar contacts into groups for targeted communications or sales initiatives.