If you are an American, you will likely spend the Fourth of July with family and friends, eating burgers from the grill, drinking cold beverages, and ending the evening watching a fireworks display. However, if you are a marketer, what does all that mean to you? The Fourth of July is not just another holiday. On this day, America celebrates her national independence, the rights of the individual, and the pursuit of happiness. As a major national celebration, the Fourth has also become a major marketing event for businesses of all sizes. In order to show your patriotism, marketers can focus their marketing and content on the holiday’s spirit, history, and activities.
The Fourth of July's Importance
What makes the Fourth of July such a special day? In 1776, the Continental Congress adopted the Declaration of Independence. America stated in one voice, "that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, among these are Life, Liberty and the pursuit of Happiness." When the Colonies declared themselves independent states, free from British rule, the United States of America was born. Since the end of the Revolutionary War, America has celebrated this day with parades, feasting, and fireworks.
Fourth of July Marketing Ideas
Independence Day celebrations have grown and evolved over time. As a result, it has also become a major marketing event for businesses, an event that consumers embrace enthusiastically. Americans spend hundreds on their Fourth of July celebrations, and this spending is an opportunity for businesses, both large and small. By embracing the red, white, and blue, you can see your Fourth of July sales go higher. With this in mind, here are some Independence Day marketing campaign ideas.
1. Embrace Geotargeting - While the internet provides you with instant access to consumers from around the world, most businesses still rely on their local community. Geotargeting is a marketing strategy focused on potential buyers in a specific geographic location. When crafting content, use local keywords and hashtags that include your town, landmarks, local events, and more. The Fourth of July is the ideal time to use geotargeting, which can help boost your Local SEO.
2. Get Creative with the Red, White, and Blue - Photo and image campaigns are some of the most successful, and can work both on social media and your business blog. Make creative use of products to create red, white, and blue images of items on sale. Share images of your in-store celebration. Or, run a patriotic photo contest on Facebook or Twitter. User generated content can bring a lot of online engagement and attention to your brand.
3. Article and Blog Post Ideas - Americans love to show off their national pride. Therefore, Independence Day provides a lot of opportunities for writing unique and valuable blog posts that can attract a lot of attention. Ideas can include safety tips for handling fireworks, listing your favorite Revolutionary heroes, or an article on why the Fourth is important. As a way to bring value to your local readers, post a Fourth of July events schedule that includes community fireworks displays.
4. Use Content to Increase In-Store Sales - Use your blog, email newsletter, and social media channels to share your in-store promotions. You can set up special offers and discounts for people who check-in using Foursquare on the Fourth. Create a special holiday hashtag for Twitter, and when followers use it they unlock an insider offer or free promotional item.
5. Highlight Holiday Specific Products - Add a touch of patriotism by promoting holiday specific items on your website's homepage. As the Fourth gets closer, make sure that your website and online presence reflects your patriotism. How you present yourself online is a big part of attracting customers.
Need more marketing inspiration or tips? Check out the Act! blog where we share various digital marketing tips for your business.