Act! CRM software logo

Make great customer relationships
an everyday reality.

Building rewarding customer relationships is easier than you think. Act! includes powerful CRM and Marketing Automation tools in one, empowering you to market better, sell more, and create customers for life.

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The total relationship package.

Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game.

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Unparalleled SMB know-how.

Put your trust in the most capable hands. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries.

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Unmatched flexibility and choice.

You’ll never have to settle again. Why? Act! accommodates all the unique ways you work, not the other way around, and adapts to any business or industry.

Looking for value? See how Act! compares.

Act! provides you with more CRM and Marketing Automation features for the price point.

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billed annually

Act! Premium Cloud

Full-featured CRM + eMarketing

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billed annually

Sales Cloud Enterprise

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billed annually

Sugar Enterprise

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billed annually
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billed annually


Your savings with Act!

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With complete price transparency, you won’t be surprised by hidden fees or charges down the road.

Why use Act!?

Better marketing.

Attract and engage prospects and existing customers.

  • Set your brand apart with personalized campaigns and landing pages you build using turnkey templates.
  • Automated workflows make it easy to stay engaged with prospects and customers.
  • Know what’s working and how to prioritize your follow-up with actionable results.
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sales pipeline graph showcase on act! CRM platform

More sales.

Close opportunities faster and more frequently.

  • Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows.
  • Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers.

Make every customer feel like they’re your best.

  • Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place. 
  • With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.
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example of the premium act! CRM activity management capabilities

Less busywork.

Stay on top of key projects and priorities.

  • Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record.
  • Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customizable platform with flexible deployment options.


Act! Premium Desktop

CRM + Marketing Automation*


(billed annually)

Experience the security and control of an on-premises solution where you deploy and manage the software.


Act! Premium Cloud

CRM + Marketing Automation*


$40 (w/desktop sync)

(billed annually)

Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

Integrate with the apps and tools you love.

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Outlook, Office & Exchange

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Gmail, contacts, calendar & more

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Link with hundreds of popular business apps

Check out what our customers have to say about Act!

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“The AMA platform has helped us simplify our marketing communication processes because it’s so easy to customize and update.”

Gordon Case
Director of Sales and Marketing
The Sherman Sheet

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“Act! has been our lifeblood for more than 20 years — we rely on it for everything.”

Corrine Bryson
Founder and CEO

Hal Hanstein Headshot

“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”

Hal Hanstein
Cardinal Realty Group

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“Even though Charter Capital’s team is just 20 percent the size it once was, the company’s still achieving 75% of its previous sales volumes. That is in large part due to Act!.”

Carey Wilbur
Founder & Partner
Charter Capital

Brent Sullivan headshot

“The biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.”

Brent Sullivan, Loan Officer
Homeowner’s Financial Group

3US: M-F 8:30am-8:00pm Eastern; UK: 9:00am-5:00pm.

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entities. All other trademarks are property of their respective owners.