Make great customer relationships
an everyday reality.
Building rewarding customer relationships is easier than you think. Act! includes powerful CRM and Marketing Automation tools in one, empowering you to market better, sell more, and create customers for life.

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The total relationship package.
Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game.




Unparalleled SMB know-how.
Put your trust in the most capable hands. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries.




Unmatched flexibility and choice.
You’ll never have to settle again. Why? Act! accommodates all the unique ways you work, not the other way around, and adapts to any business or industry.
Looking for value? See how Act! compares.
Act! provides you with more CRM and Marketing Automation features for the price point.


$30
user/mo
billed annually
Act! Premium Cloud
Full-featured CRM + eMarketing



$150
billed annually
Sales Cloud Enterprise



$85
billed annually
Sugar Enterprise



$40
billed annually



$129
user/mo
billed annually
Your savings with Act!



80%



65%



25%



77%
With complete price transparency, you won’t be surprised by hidden fees or charges down the road.
Why use Act!?
Better marketing.
Attract and engage prospects and existing customers.
- Set your brand apart with personalized campaigns and landing pages you build using turnkey templates.
- Automated workflows make it easy to stay engaged with prospects and customers.
- Know what’s working and how to prioritize your follow-up with actionable results.




More sales.
Close opportunities faster and more frequently.
- Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows.
- Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.
Happier customers.
Make every customer feel like they’re your best.
- Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place.
- With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.




Less busywork.
Stay on top of key projects and priorities.
- Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record.
- Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.
Affordable plans that fit the unique ways you work.
Experience a feature-rich, customizable platform with flexible deployment options.
ON-PREMISES
Act! Premium Desktop
CRM + Marketing Automation*
$3750
USD/user/mo
(billed annually)
- Networked and offline access
- Self-managed security
- Complete control of updates
- Compatibility w/desktop add-ons
Experience the security and control of an on-premises solution where you deploy and manage the software.
-
Act! Marketing Automation
(Basic tier) - Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Data import tool
- Expert technical support3
CLOUD-BASED
Act! Premium Cloud
CRM + Marketing Automation*
$30
$40 (w/desktop sync)
USD/user/mo
(billed annually)
- Immediate, browser-based access
- World-class, secure hosting
- Automatic updates and backups
- Optional desktop sync
Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.
- All features of Act! Premium Desktop, plus:
- Automatic upgrades
- Nightly backups
- Disaster recovery
- 6GB Cloud storage
- Desktop sync (optional $)
Integrate with the apps and tools you love.


Outlook, Office & Exchange


Gmail, contacts, calendar & more


Link with hundreds of popular business apps
Check out what our customers have to say about Act!


“The AMA platform has helped us simplify our marketing communication processes because it’s so easy to customize and update.”
Gordon Case
Director of Sales and Marketing
The Sherman Sheet


“Act! has been our lifeblood for more than 20 years — we rely on it for everything.”
Corrine Bryson
Founder and CEO
INEX


“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”
Hal Hanstein
President
Cardinal Realty Group


“Even though Charter Capital’s team is just 20 percent the size it once was, the company’s still achieving 75% of its previous sales volumes. That is in large part due to Act!.”
Carey Wilbur
Founder & Partner
Charter Capital


“The biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.”
Brent Sullivan, Loan Officer
Homeowner’s Financial Group
3US: M-F 8:30am-8:00pm Eastern; UK: 9:00am-5:00pm.
















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entities. All other trademarks are property of their respective owners.