Apply to become an Act! Channel Partner

Eligibility Requirements

Please review the Eligibility Requirements below and complete the form on this page to become a Value Added Reseller (VAR) or an Agency.


VAR-Specific Requirements:

Company Requirements
  • Company Profile: CRM & Marketing Automation implementation, consulting and/or software training
  • Company Size: 1-50 Employees
  • Years in Business: 5+
  • Uses CRM, marketing automation or email marketing software to run business
  • Coverage areas (USA, CN, AU, NZ & EU)
Experience & Expertise Requirements
  • Selling and implementing CRM and Marketing Automation applications
  • Consulting/system integration
  • IT outsourcing

Agency-Specific Requirements

Company Requirements
  • Company Profile: Marketing Automation Agency or Digital Marketing Agency
  • Company Size: 5-50 Employees
  • Years in Business: 5+
  • Product offering: Two to three platforms
  • Uses CRM, marketing automation or email marketing software to run business
  • Coverage areas (USA, CN, AU, NZ & EU)
Experience & Expertise Requirements
  • Selling and implementing Marketing Automation applications
  • Website design & development
  • HTML & CSS
  • Marketing Workshops
  • Email Marketing
  • Target Marketing
  • Content creation
  • Blogging
  • Social Media Advertising, Social Media Management & Content Creation
  • Video creation & promotion
  • Reputation management & deliverability consulting
  • SEO
  • Paid Search
  • Trade show planning & management
  • Referral Marketing
  • Brand Consulting

Shared Requirements

  • Completion of Act! business plan template which will include the following:
    • Growth strategy
    • Revenue Plan
    • Demand generation strategy
    • Staffing profile (sales, marketing & technical)
    • Customer references
  • Completion of Act! Reseller Partnership agreement
  • Completion of Act! Certification Course and Assessment
  • Ability to adhere to our Act! brand guidelines