Eligibility Requirements
Please review the Eligibility Requirements below and complete the form on this page to become a Value Added Reseller (VAR) or an Agency.
VAR-Specific Requirements:
Company Requirements
- Company Profile: CRM & Marketing Automation implementation, consulting and/or software training
- Company Size: 1-50 Employees
- Years in Business: 5+
- Uses CRM, marketing automation or email marketing software to run business
- Coverage areas (USA, CN, AU, NZ & EU)
Experience & Expertise Requirements
- Selling and implementing CRM and Marketing Automation applications
- Consulting/system integration
- IT outsourcing
Agency-Specific Requirements
Company Requirements
- Company Profile: Marketing Automation Agency or Digital Marketing Agency
- Company Size: 5-50 Employees
- Years in Business: 5+
- Product offering: Two to three platforms
- Uses CRM, marketing automation or email marketing software to run business
- Coverage areas (USA, CN, AU, NZ & EU)
Experience & Expertise Requirements
- Selling and implementing Marketing Automation applications
- Website design & development
- HTML & CSS
- Marketing Workshops
- Email Marketing
- Target Marketing
- Content creation
- Blogging
- Social Media Advertising, Social Media Management & Content Creation
- Video creation & promotion
- Reputation management & deliverability consulting
- SEO
- Paid Search
- Trade show planning & management
- Referral Marketing
- Brand Consulting
Shared Requirements
- Completion of Act! business plan template which will include the following:
- Growth strategy
- Revenue Plan
- Demand generation strategy
- Staffing profile (sales, marketing & technical)
- Customer references
- Completion of Act! Reseller Partnership agreement
- Completion of Act! Certification Course and Assessment
- Ability to adhere to our Act! brand guidelines