{"id":40915,"date":"2021-09-08T11:18:35","date_gmt":"2021-09-08T11:18:35","guid":{"rendered":"https:\/\/act.com\/marketing-automation\/"},"modified":"2026-07-22T08:20:26","modified_gmt":"2026-07-22T15:20:26","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/www.act.com\/nl\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Act! Marketing Automation<\/h1>\n<p>Werk slimmer in plaats van harder, dankzij Marketing Automation in combinatie met CRM.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743573650172{margin-bottom: 60px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;hotbar&#8221;][vc_column css=&#8221;.vc_custom_1781622012159{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n    <div class=\"actcrm-button-list-container \">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <div class=\"actcrm-button-list-row\">\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#campagnemanagement\" \n                                \n                                >Campagnemanagement<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#workflowdesigner\" \n                                \n                                >Sjablooneditor en workflowdesigner<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#crm-workflow\" \n                                \n                                >CRM-workflow<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#landingspaginaformulieren\" \n                                \n                                >Landingspagina\u2019s en formulieren<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#statistieken\" \n                                \n                                >Realtime statistieken<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#deliverability\" \n                                \n                                >Deliverability<\/a>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418483634{padding-bottom: 25px !important;}&#8221; el_id=&#8221;campagnemanagement&#8221;][vc_column css=&#8221;.vc_custom_1743460079823{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;]<\/p>\n<h2>CAMPAGNEMANAGEMENT<\/h2>\n<p><strong>Overtuig prospects en klanten<\/strong><\/p>\n<p>Laat Act! Marketing Automation uw prospects en klanten overtuigen en de levenscyclus van uw klanten optimaliseren. Plan en verzend eenvoudige, gepersonaliseerde e-mailcampagnes naar specifieke groepen contacten of cre\u00eber geautomatiseerde, respons-gestuurde nurturecampagnes die uw prospects en klanten op uiterst gepersonaliseerde wijze overtuigen.<\/p>\n<p>Deel campagnes op social media om een nog bredere doelgroep te bereiken of neem links naar social media op in uw sjablonen om bezoekers naar uw sociale netwerken te leiden. Dankzij de campagne-agenda hebt u altijd een uitgebreid overzicht van uw huidige en geplande activiteiten<\/p>\n<h4>Belangrijkste functies:<\/h4>\n<ul>\n<li>E-mailmarketing<\/li>\n<li>Campagne-agenda<\/li>\n<li>Respons-gestuurde nurturemarketing<\/li>\n<li>Delen op social media<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30288&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418508178{padding-top: 60px !important;padding-bottom: 25px !important;background-color: #EDEFFF !important;}&#8221; el_id=&#8221;workflowdesigner&#8221;][vc_column css=&#8221;.vc_custom_1743460270722{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30228&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;]<\/p>\n<h2>SJABLOONEDITOR EN WORKFLOWDESIGNER<\/h2>\n<p><strong>Cre\u00eber communicatiemiddelen en campagnes met optimale impact<\/strong><\/p>\n<p>Gebruik een van de meer dan 170 voorbeeldsjablonen of importeer uw bestaande sjablonen in de interactieve HTML-sjablooneditor om uw eigen, professionele, mobielvriendelijke e-mails, nieuwsbrieven en landingspagina\u2019s te ontwerpen. Pas sjablonen aan uw eigen behoeften aan in de eenvoudige drag-and-drop-interface waarvoor u geen programmeer- of ontwerpkennis nodig hebt. U kunt previews van de sjablonen voor desktop en mobiele apparaten bekijken, zodat u zeker weet dat ze op elk apparaat perfect worden weergegeven.<\/p>\n<p>Maak optimaal gebruik van voorgedefinieerde campagnes of gebruik de grafische workflowdesigner voor een visuele weergave van gefaseerde campagnes en activiteitstriggers met een grafische weergave van uw geautomatiseerde communicatieflow.<\/p>\n<h4>Belangrijkste functies:<\/h4>\n<ul>\n<li>Sjabloonbibliotheek<\/li>\n<li>Interactieve HTML-sjablooneditor<\/li>\n<li>Voorgedefinieerde campagnes<\/li>\n<li>Grafische workflowdesigner<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418528180{padding-top: 60px !important;padding-bottom: 25px !important;}&#8221; el_id=&#8221;crm-workflow&#8221;][vc_column css=&#8221;.vc_custom_1743460079823{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;]<\/p>\n<h2>CRM-WORKFLOW<\/h2>\n<p><strong>Combineer uw sales- en marketingactiviteiten<\/strong><\/p>\n<p>Ontdek hoe Act! Marketing Automation digitaal marketingengagement in real time vertaalt naar geprioriteerde salesactiviteiten. Act! kent scores toe aan leads op basis van criteria die u zelf bepaalt, cre\u00ebert vervolgens automatisch de juiste acties en wijst deze toe om een snelle follow-up te garanderen \u2013 dit alles op basis van engagement van klanten met e-mails, leadformulieren of vragenlijsten.<\/p>\n<p>Dankzij de ge\u00efntegreerde CRM en Marketing Automation binnen Act! is er een closed-loopverbinding tussen uw sales- en marketingactiviteiten, waarmee u snel uw bereik kunt uitbreiden en u uw aandacht kunt richten op wat echt belangrijk is.<\/p>\n<h4>Belangrijkste functies:<\/h4>\n<ul>\n<li>Geautomatiseerde CRM-workflow<\/li>\n<li>Leadscoring<\/li>\n<li>Waarschuwingen en notificaties<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;70633&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418535260{padding-top: 60px !important;padding-bottom: 25px !important;background-color: #EDEFFF !important;}&#8221; el_id=&#8221;landingspaginaformulieren&#8221;][vc_column css=&#8221;.vc_custom_1743460270722{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30373&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;]<\/p>\n<h2>LANDINGSPAGINA\u2019S EN FORMULIEREN<\/h2>\n<p><strong>Overtuig uw doelgroep en bereik een breder publiek<\/strong><\/p>\n<p>Breid uw doelgroep uit door nieuwe leads te verzamelen via uw website of via gepersonaliseerde landingspagina\u2019s die u zelf ontwerpt en inzet. In Act! worden leads direct nieuwe contacten waar automatisch follow-upactiviteiten aan worden gekoppeld, zodat u snel kunt reageren op nieuwe kansen.<\/p>\n<p>Vragenlijsten en nieuwsbrieven zijn een effectieve manier om contact te houden met bestaande klanten. Alle interacties worden direct vastgelegd in het bestand van de desbetreffende klant.<\/p>\n<h4>Belangrijkste functies:<\/h4>\n<ul>\n<li>Landingspagina\u2019s<\/li>\n<li>Leadcapture-formulieren<\/li>\n<li>Vragenlijsten<\/li>\n<li>Nieuwsbrieven<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418595413{padding-top: 60px !important;padding-bottom: 25px !important;}&#8221; el_id=&#8221;statistieken&#8221;][vc_column css=&#8221;.vc_custom_1743460079823{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;]<\/p>\n<h2>REALTIME STATISTIEKEN<\/h2>\n<p><strong>Ontdek wat werkt en verfijn uw strategie<\/strong><\/p>\n<p>Optimaliseer uw marketingstrategie met realtime statistieken over uw campagnes, zoals het aantal geopende e-mails, het aantal e-mails waarop is geklikt, bounces en nog veel meer. Voer A\/B-tests uit om de meest effici\u00ebnte creatieve assets, berichten en marketingmiddelen te identificeren, zoals marketingmateriaal en YouTube-video\u2019s, en analyseer hoe klanten uw website bezoeken.<\/p>\n<p>Individuele resultaten worden automatisch gekoppeld aan het bestand van de desbetreffende klant, zodat u een volledig overzicht hebt van elke interactie van deze klant met uw bedrijf.<\/p>\n<h4>Belangrijkste voordelen:<\/h4>\n<ul>\n<li>Responsstatistieken<\/li>\n<li>Websitestatistieken<\/li>\n<li>A\/B-testing<\/li>\n<li>Assettracking<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30378&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418602295{padding-top: 60px !important;padding-bottom: 25px !important;background-color: #EDEFFF !important;}&#8221; el_id=&#8221;deliverability&#8221;][vc_column css=&#8221;.vc_custom_1743460270722{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;59834&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;]<\/p>\n<h2>DELIVERABILITY<\/h2>\n<p><strong>Vertrouw erop dat uw campagnes in de juiste inbox terechtkomen<\/strong><\/p>\n<p>Act! Marketing Automation wordt ondersteund door een deskundig team dat u helpt om uw afzenderreputatie te beheren en een groot aantal met succes afgeleverde e-mails te bereiken, zodat u snel successen behaalt. U hebt bovendien toegang tot een bibliotheek boordevol digitale assets, zoals trainingshandleidingen en een videobibliotheek, waarmee u eenvoudig zelf aan de slag kunt, plus een heleboel handige tools voor AVG-compliance, spam-analyse, opt-outbeheer en andere essenti\u00eble onderwerpen op het gebied van deliverability.<\/p>\n<p>Hebt u behoefte aan extra training of assistentie? Ons Professional Services-team staat voor u klaar! Op basis van een urenvergoeding helpen zij u bij het installeren en configureren van Act! en met tips om onze tools optimaal te gebruiken.<\/p>\n<h4>Belangrijkste voordelen:<\/h4>\n<ul>\n<li>Deliverability- en compliancetools<\/li>\n<li>Professionele diensten<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1745415777704{background-color: #030D55 !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744874298050{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;26477&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1745415755301{border-radius: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<div class=\"actcrm-single-testimonial wpb_content_element  vc_custom_1745417950664\">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cMet Act! Marketing Automation kan ik mijn marketing helemaal aan mijn eigen behoeften aanpassen. En zodra ik de campagnes eenmaal heb opgezet, worden ze automatisch uitgevoerd, zodat ik mijn tijd en energie in andere zaken kan steken.\u201d\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Jeffrey Gazlay<\/div>\n\t\t\t<div class=\"title\" >Broker Associate<\/div>\n\t\t\t<div class=\"link\"><a target=\"\" href=\"\/customer-successes\/paul-homes-of-florida\/\">Lees deze positieve ervaring van een van onze klanten<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745416778700{padding-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Bent u klaar voor de kracht van een alles-in-\u00e9\u00e9n-oplossing voor Marketing Automation en CRM?<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tProbeer Act! 14 dagen gratis. Geen downloads of creditcard nodig.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"footer-cta-buttons\">\n\t\t\t\t\t<button cta=\"free-trial\" data-page-location=\"trial-footer-cta_marketing-automation\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/nl\/trial\/act\/\" target=\"_blank\" class=\"orange-button\">Probeer Act! gratis<\/a><\/button>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"splash1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"splash2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"custom\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"629\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/MarketingFeat01_0622.png\" class=\"attachment-full size-full\" alt=\"Marketing automation landing page for Act!\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/MarketingFeat01_0622.png 1063w, https:\/\/www.act.com\/wp-content\/uploads\/MarketingFeat01_0622-300x178.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/MarketingFeat01_0622-1024x606.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/MarketingFeat01_0622-768x454.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743573650172{margin-bottom: 60px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;hotbar&#8221;][vc_column css=&#8221;.vc_custom_1781622012159{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1745418483634{padding-bottom: 25px !important;}&#8221; el_id=&#8221;campagnemanagement&#8221;][vc_column css=&#8221;.vc_custom_1743460079823{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checklist&#8221;] CAMPAGNEMANAGEMENT Overtuig prospects en klanten Laat Act! Marketing Automation uw prospects en klanten overtuigen en de levenscyclus van uw klanten optimaliseren. Plan en verzend eenvoudige, gepersonaliseerde e-mailcampagnes naar specifieke [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-40915","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation - Act!<\/title>\n<meta name=\"description\" content=\"Veel werk, werk kan een logische combinatie zijn van CRM en marketingautomatisering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/nl\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation - Act!\" \/>\n<meta property=\"og:description\" content=\"Veel werk, werk kan een logische combinatie zijn van CRM en marketingautomatisering.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/nl\/marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T15:20:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/nl\\\/marketing-automation\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/nl\\\/marketing-automation\\\/\",\"name\":\"Marketing Automation - Act!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/nl\\\/#website\"},\"datePublished\":\"2021-09-08T11:18:35+00:00\",\"dateModified\":\"2026-07-22T15:20:26+00:00\",\"description\":\"Veel werk, werk kan een logische combinatie zijn van CRM en marketingautomatisering.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/nl\\\/marketing-automation\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/nl\\\/marketing-automation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/nl\\\/marketing-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/nl\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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