{"id":42607,"date":"2021-08-05T12:17:06","date_gmt":"2021-08-05T12:17:06","guid":{"rendered":"https:\/\/act.com\/crm-systems-and-gdpr-compliance\/"},"modified":"2026-06-16T02:47:39","modified_gmt":"2026-06-16T09:47:39","slug":"logiciels-crm-et-conformite-rgpd","status":"publish","type":"page","link":"https:\/\/www.act.com\/fr\/logiciels-crm-et-conformite-rgpd\/","title":{"rendered":"Logiciels CRM et conformit\u00e9 RGPD"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Logiciels CRM et conformit\u00e9 RGPD<\/h1>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb][vc_column][vc_row_inner css=\u00a0\u00bb.vc_custom_1741342169255{padding-top: 50px !important;}\u00a0\u00bb el_class=\u00a0\u00bbcontainer-sm\u00a0\u00bb][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h4>Mon syst\u00e8me CRM est-il compatible avec le RGPD?<\/h4>\n<p>Maintenant que le RGPD est l\u00e0, de nombreuses entreprises se tournent vers les \u00e9diteurs de logiciels et demandent si leurs produits sont conforme au RGPD. Tout \u00e9diteur responsable est susceptible de r\u00e9pondre que la conformit\u00e9 RGPD est plus de l\u2019ordre des processus internes que de l\u2019ordre des logiciels. Il est donc important que les entreprises commencent par examiner leurs processus et pratiques internes, ce qui permettra de d\u00e9terminer les exigences logicielles n\u00e9cessaires pour devenir conforme au RGPD.<\/p>\n<h4>En quoi les logiciels CRM peuvent-ils aider avec le RGPD ?<\/h4>\n<p>Une fois que les processus n\u00e9cessaires pour atteindre et maintenir la conformit\u00e9 RGPD ont \u00e9t\u00e9 d\u00e9finis, un syst\u00e8me CRM est un outil extr\u00eamement pr\u00e9cieux pour soutenir vos efforts de protection des donn\u00e9es. La plupart des syst\u00e8mes CRM ont un certain nombre de fonctionnalit\u00e9s qui vous permettent de configurer des processus conformes au RGPD. Voici quelques exemples relatifs aux domaines cl\u00e9s du RGPD :<\/p>\n<ul>\n<li><strong>Donn\u00e9es personnelles :<\/strong>\u00a0Une grande partie des informations que vous enregistrez dans un logiciel CRM est susceptible d\u2019\u00eatre consid\u00e9r\u00e9e comme des \u00ab donn\u00e9es personnelles \u00bb dans le cadre du RGPD. Par cons\u00e9quent, il est d\u2019une importance primordiale que vous vous assuriez que la cr\u00e9ation, le stockage, la gestion et l\u2019utilisation des donn\u00e9es sont effectu\u00e9s de mani\u00e8re conforme. Il est non seulement important de s\u00e9curiser les donn\u00e9es, mais vous devez \u00e9galement vous assurer qu\u2019elles ne sont conserv\u00e9es que le temps n\u00e9cessaire \u00e0 leur traitement.<\/li>\n<li><strong>Consentement :<\/strong>\u00a0Les logiciels CRM peuvent g\u00e9n\u00e9ralement vous aider \u00e0 g\u00e9rer les opt-ins. Les champs peuvent \u00eatre configur\u00e9s dans la base de donn\u00e9es CRM pour fournir des options d\u2019activation granulaires bas\u00e9es sur le type de communication (newsletters, offres commerciales, notifications produit) ou le canal de communication (t\u00e9l\u00e9phone, email, sms, poste).<\/li>\n<\/ul>\n<ul>\n<li><strong>Le droit \u00e0 l\u2019oubli :<\/strong>\u00a0les syst\u00e8mes CRM permettent g\u00e9n\u00e9ralement la suppression des fiches contact, ce qui supprime \u00e0 son tour toutes les entr\u00e9es et donn\u00e9es associ\u00e9es au contact. La suppression peut \u00eatre enregistr\u00e9e dans le CRM pour indiquer par exemple qui a effectu\u00e9 la suppression, et quand.<\/li>\n<\/ul>\n<h4>Act! et la protecion des donn\u00e9es<\/h4>\n<p>Chez Act!, la confidentialit\u00e9 et la protection des donn\u00e9es sont toujours au c\u0153ur de nos pr\u00e9occupations et nous nous engageons \u00e0 aider nos utilisateurs \u00e0 se conformer au RGPD. Nos solutions CRM Act! sont tr\u00e8s flexibles et offrent une grande vari\u00e9t\u00e9 de fonctionnalit\u00e9s qui peuvent aider les utilisateurs \u00e0 g\u00e9rer efficacement leurs processus en conformit\u00e9 avec R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es. En plus de cela, nos solutions Cloud sont certifi\u00e9es SOC 2. Cela signifie que nous avons men\u00e9 \u00e0 bien un processus d\u2019audit rigoureux men\u00e9 par un organisme ind\u00e9pendant afin de d\u00e9montrer notre engagement en mati\u00e8re de s\u00e9curit\u00e9 des donn\u00e9es.<\/p>\n<h4>En savoir plus sur le CRM et le RGPD :<\/h4>\n<ul>\n<li><a href=\"\/fr\/definition-du-crm\/\">D\u00e9finition du CRM<\/a><\/li>\n<li><a href=\"\/fr\/ressources\/conformite-rgpd\/\">Conformit\u00e9 RGPD<\/a><\/li>\n<li><a href=\"\/fr\/comment-choisir-un-crm\/\">Comment choisir la meilleure solution CRM pour votre entreprise<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1740042023779{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column][vc_row_inner css=\u00a0\u00bb.vc_custom_1741342176027{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbcontainer-sm\u00a0\u00bb][vc_column_inner][vc_single_image image=\u00a0\u00bb42618&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1740048397457{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00a0\u00bb link=\u00a0\u00bb\/en-gb\/guides\/gdpr-compliance\/\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1741342503180{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}\u00a0\u00bb][vc_column][vc_row_inner el_class=\u00a0\u00bbsolvemychaos-footer-cta\u00a0\u00bb][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; font-size: clamp(3.0rem, 2vw + 1rem, 5.4rem);\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\n<p class=\"white-text\" style=\"text-align: center; font-size: 2.0rem;\">Pr\u00eat \u00e0 passer \u00e0 l\u2019action ?<\/p>\n<p>[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1741855725202{margin-top: 30px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"\/fr\/essai\/act\/\" target=\"_blank\" rel=\"noopener\">Essayez Act!<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1781603251145{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbfloat-banner-space\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1740042719753{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]    <div class=\"actcrm-float-banner-wrapper float-banner-with-text\">\n        <div class=\"actcrm-float-banner-content\">\n                            <div class=\"float-banner-text\">\n                                            <h2 class=\"float-banner-heading\">Essayez Act!.<\/h2>\n                                        \n                                            <h3 class=\"float-banner-secondary-heading\">Essai gratuit sans t\u00e9l\u00e9chargement.<\/h3>\n                                    <\/div>\n                                    <button >\n                <a  href=\"\/fr\/essai\/act\/\"target=\"_blank\" class=\"orange-button\" >\n                    D\u00e9marrer                <\/a>\n            <\/button>\n        <\/div>\n    <\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb][vc_column][vc_row_inner css=\u00a0\u00bb.vc_custom_1741342169255{padding-top: 50px !important;}\u00a0\u00bb el_class=\u00a0\u00bbcontainer-sm\u00a0\u00bb][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Mon syst\u00e8me CRM est-il compatible avec le RGPD? Maintenant que le RGPD est l\u00e0, de nombreuses entreprises se tournent vers les \u00e9diteurs de logiciels et demandent si leurs produits sont conforme au RGPD. Tout \u00e9diteur responsable est susceptible de r\u00e9pondre que la conformit\u00e9 RGPD est plus de l\u2019ordre [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-42607","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logiciels CRM et conformit\u00e9 RGPD - Act!<\/title>\n<meta name=\"description\" content=\"La plupart des syst\u00e8mes CRM ont un certain nombre de fonctionnalit\u00e9s qui vous permettent de configurer des processus conformes au RGPD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/fr\/logiciels-crm-et-conformite-rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logiciels CRM et conformit\u00e9 RGPD - Act!\" \/>\n<meta property=\"og:description\" content=\"La plupart des syst\u00e8mes CRM ont un certain nombre de fonctionnalit\u00e9s qui vous permettent de configurer des processus conformes au RGPD.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/fr\/logiciels-crm-et-conformite-rgpd\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T09:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/logiciels-crm-et-conformite-rgpd\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/fr\\\/logiciels-crm-et-conformite-rgpd\\\/\",\"name\":\"Logiciels CRM et conformit\u00e9 RGPD - Act!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/#website\"},\"datePublished\":\"2021-08-05T12:17:06+00:00\",\"dateModified\":\"2026-06-16T09:47:39+00:00\",\"description\":\"La plupart des syst\u00e8mes CRM ont un certain nombre de fonctionnalit\u00e9s qui vous permettent de configurer des processus conformes au RGPD.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/logiciels-crm-et-conformite-rgpd\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/fr\\\/logiciels-crm-et-conformite-rgpd\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/logiciels-crm-et-conformite-rgpd\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logiciels CRM et conformit\u00e9 RGPD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/fr\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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