{"id":101963,"date":"2024-10-30T07:29:25","date_gmt":"2024-10-30T14:29:25","guid":{"rendered":"https:\/\/www.act.com\/social-media-best-practices\/"},"modified":"2025-09-17T04:44:44","modified_gmt":"2025-09-17T11:44:44","slug":"bonne-pratiques-sur-les-reseaux-sociaux","status":"publish","type":"page","link":"https:\/\/www.act.com\/fr\/bonne-pratiques-sur-les-reseaux-sociaux\/","title":{"rendered":"Bonne pratiques sur les r\u00e9seaux sociaux"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Marketing sur les R\u00e9seaux Sociaux - Bonne pratiques<\/h1>\n<p>Un guide gratuit pour vous aider \u00e0 lancer votre strat\u00e9gie de marketing dans les r\u00e9seaux sociaux<\/p>\n\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}\u00a0\u00bb][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb30&Prime; css=\u00a0\u00bb.vc_custom_1748512176847{padding-bottom: 20px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1751473236689{margin-bottom: 40px !important;}\u00a0\u00bb]<\/p>\n<h2>\u00c0 propos de ce guide<\/h2>\n<p>Ce guide de marketing des r\u00e9seaux sociaux, contient des informations cl\u00e9s et des bonnes pratiques pour vous aider \u00e0 d\u00e9marrer ou \u00e0 optimiser votre strat\u00e9gie de marketing sur les r\u00e9seaux sociaux.<\/p>\n<p>Dans ce guide, vous trouverez :<\/p>\n<ul>\n<li>Comment d\u00e9finir vos objectifs..<\/li>\n<li>Comment choisir la bonne plateforme pour votre entreprise.<\/li>\n<li>Des conseils pour am\u00e9liorer l\u2019utilisation de vos r\u00e9seaux sociaux.<\/li>\n<li>Les tailles recommand\u00e9es pour vos images et vid\u00e9os.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb101966&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1758109478505{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1741008488439{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #EDEFFF !important;border-radius: 10px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\t\tformId: \"14922df8-1f3a-4ae3-abfe-7b80ee882476\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785428449000-6245593413\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785428449000-6245593413\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1744873990432{padding-bottom: 0px !important;background-color: #2241DB !important;}\u00a0\u00bb][vc_column][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1744874298050{padding-top: 25px !important;padding-bottom: 25px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb571&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_circle_2&Prime; css=\u00a0\u00bb.vc_custom_1745420178319{border-radius: 30px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]<div class=\"actcrm-single-testimonial wpb_content_element  vc_custom_1751473355000\">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cThe biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.\"\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Brent Sullivan, Loan Officer<\/div>\n\t\t\t<div class=\"title\" >Homeowner's Financial Group<\/div>\n\t\t\t<div class=\"link\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}\u00a0\u00bb][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb30&Prime; css=\u00a0\u00bb.vc_custom_1748512176847{padding-bottom: 20px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1751473236689{margin-bottom: 40px !important;}\u00a0\u00bb] \u00c0 propos de ce guide Ce guide de marketing des r\u00e9seaux sociaux, contient des informations cl\u00e9s et des bonnes pratiques pour vous aider \u00e0 d\u00e9marrer ou \u00e0 optimiser votre strat\u00e9gie de marketing sur les r\u00e9seaux sociaux. Dans ce [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-101963","page","type-page","status-publish","hentry","category-marketing-success-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonne pratiques sur les r\u00e9seaux sociau<\/title>\n<meta name=\"description\" content=\"Consultez notre guide des bonnes pratiques pour commencer ou pour optimiser votre strat\u00e9gie de marketing sur les r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/fr\/bonne-pratiques-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonne pratiques sur les r\u00e9seaux sociau\" \/>\n<meta property=\"og:description\" content=\"Consultez notre guide des bonnes pratiques pour commencer ou pour optimiser votre strat\u00e9gie de marketing sur les r\u00e9seaux sociaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/fr\/bonne-pratiques-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T11:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/bonne-pratiques-sur-les-reseaux-sociaux\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/fr\\\/bonne-pratiques-sur-les-reseaux-sociaux\\\/\",\"name\":\"Bonne pratiques sur les r\u00e9seaux sociau\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/#website\"},\"datePublished\":\"2024-10-30T14:29:25+00:00\",\"dateModified\":\"2025-09-17T11:44:44+00:00\",\"description\":\"Consultez notre guide des bonnes pratiques pour commencer ou pour optimiser votre strat\u00e9gie de marketing sur les r\u00e9seaux sociaux.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/bonne-pratiques-sur-les-reseaux-sociaux\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/fr\\\/bonne-pratiques-sur-les-reseaux-sociaux\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/bonne-pratiques-sur-les-reseaux-sociaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bonne pratiques sur les r\u00e9seaux sociaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/fr\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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