Site Map

Why Act!

• Customer testimonials

Products & Pricing

• Products & pricing
• Features & benefits
• Act! Marketing Automation
• Act! Companion Mobile App
• Act! 365
• Act! CRM integrations
• Act! Link for Accounting
• What's New
• Sage 50 integration
• Custom Tables

Learn about CRM

• What is CRM?
• What are the benefits of CRM?
• CRM software
• What is a CRM database?
• What is a CRM system?
• What is the meaning of CRM?
• Who invented CRM?
• Why is CRM important?
• What is the difference between CRM and ERP?
• CRM systems and GDPR compliance
• CRM software for Mac
• Real Estate CRM software
• Customisable CRM
• Cloud CRM
• CRM for Outlook
• Contact management software
• Customer Database Software
• The Best CRM for Small Businesses in the UK
• Sales force automation
• Sales CRM

Learn about Marketing Automation

• What is marketing automation?
• The benefits of marketing automation
• What can marketing automation do?
• How does marketing automation work?
• Email marketing automation
• How to choose the best marketing automation software?
• CRM and Marketing Automation Integration
• What is a landing page?
• What is a lead capture form?
• How to create high converting landing pages?
• What is Drip Marketing and When Should You Use it?
• Email marketing vs marketing automation

Learn about Business Growth

• What is business growth and why is it important?
• What are the business growth stages?
• How to measure business growth
• 6 powerful business growth strategies for your small business
• 10 Marketing tools for your business growth
• 7 simple growth hacks to grow your small business

Learn about Marketing and Lead Generation

• What is Social Media Marketing
• What is a Marketing Strategy
• Marketing Plan Template
• Content Marketing Definition
• What is Lead Generation Marketing
• What is a Sales Qualified Lead Versus a Marketing Qualified Lead
• Content Marketing Plan Template
• Content Calendar
• Social Media Calendar Template
• Persona Template: How to Create Buyer Personas for Your Business

Learn about Customer Journey

• What is a Customer Journey Map
• Customer Journey Map Types
• What is Customer Experience
• Customer Satisfaction Definition

Learn about Customer Acquisition

• What is Customer Acquisition?
• How to Calculate Your Customer Acquisition Cost
• Cost per Customer Acquisition Calculator
• Customer Lifetime Value Calculation: A Key Business Growth Metric
• What is the LTV:CAC Ratio and How Can You Calculate it?

Learn about Customer Retention

• What is Customer Retention
• How to Calculate your Customer Retention Rate
• What is Customer Churn Rate
• What is Customer Loyalty

Learn about Sales

• What Is A Sales Pipeline & Why Does A Small Business Need One?
• Sales Plan Template
• Nine Essential KPIs for Sales Success
• What is Sales?
• What is a sales funnel and why do you need one?
• What is Sales Enablement?
• What is the Difference Between Sales and Marketing?
• The 7 step sales process to help you close more deals
• Your Complete Guide to Channel Sales
• Sales Forecast Template
• Sales Prospecting

Whitepapers

• How to choose the best CRM solution for your business
• Moving to a cloud solution? 35 questions for you and your vendor
• Email marketing best practices for small businesses
• 7 steps to email marketing success
• CRM Systems and GDPR Compliance
• Your definitive guide to marketing automation
• Your definitive guide to lead generation
• A beginner's guide to customer acquisition
• Your step-by-step guide to creating the perfect customer journey
• Your complete guide to lead management
• A beginner’s guide to sales management

Resources

• Learning Centre
• Customer resources
• Getting started with Act!
• System requirements
• Community
• Knowledgebase
• Act! Blog

Partners

• Act! partners
• Find an Act! Certified Consultant
• Premier trainers

Legal

• Terms of service
• Privacy policy
• Swiftpage and security
• Cookie policy

About

• About us
• Contact us

Act! Blog

• How to build a standardised sales process
• 5 tips on how to re-engage your customers for better retention
• How to efficiently manage your sales pipeline
• A 7 step process
• What is marketing automation and why you need it?
• How to choose the best marketing automation software?
• Is email marketing dead?
• Should you use chatbots for your small business?
• Tips for improving your customer service
• How to leverage CRM to track your team's productivity
• The wost advice you'll hear about CRM
• Why and how to keep a centralised, clean customer database
• Why invest in a CRM for Small Businesses
• Customised CRM or off-the-shelf solution
• CRM: On Premise or Cloud
• Why you should integrate your accounting and CRM solutions
• 7 simple growth hacks to grow your small business
• The best small business blogs to follow
• 5 best accounting software for small businesses
• 7 marketing trends you can't ignore in 2019
• What is email deliverability and why does it matter
• Should your small business invest in PPC?
• How to improve customer experience with CRM
• Customer retention strategies
• A guide to your customer acquisition strategy
• How to build an effective sales strategy
• 5 powerful sales techniques that will help you close more deals
• Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
• What is User Behaviour Analytics and How Can it Benefit Your Business?
• 4 Effective Customer Journey Map Examples
• How to Create a Customer Journey Map
• How to Create a Customer Acquisition Funnel Template
• How to Build a Powerful Customer Loyalty Program
• A Beginner's Guide to SEO Marketing 
• What is A/B Testing and How Can it Increase Engagement For Your Business?
• What is PPC Marketing and How Can it Benefit Your Business?
• 4 Must-Have Social Media Marketing Tools for Your Small Business
• How to Build a Social Media Marketing Strategy That Actually Works
• Six Reasons Why Video Content Marketing is More Important Than Ever
• Six B2B Content Marketing Best Practices You Need to Start Using Today
• How to Develop a Killer Content Marketing Strategy
• 5 Lead Generation Strategies: How to Generate More Leads From Your Website
• 7 Steps to Creating the Optimal Lead Scoring Strategy
• How to Create High Performing Facebook Lead Generation Ads
• 5 Effective B2B Lead Generation Hacks for 2019
• Smarketing: Unlock the potential of sales and marketing alignment 
• 6 Marketing Techniques Every Small Business Should Know
• How to Develop an Effective Marketing Strategy
• How to Make a Successful Sales Pitch
• What Is an Elevator Pitch and How Do You Write One?
• The best productivity apps for your small business
• How to Increase Your Team’s Social Selling Index
• The Best Objection Handling Techniques You Can Apply Right Now
• The Seven Sales Cycle Stages
• Your Complete Guide to Sales Funnel Stages
• How to Close a Sale: 5 Powerful Closing Techniques
• What Is Inside Sales and How Do You Succeed at It?
• A Simple Guide to Improving Your Customer Experience Management
• The 9 Best Customer Satisfaction Survey Questions
• Six Practical Tips to Improve Team Communication
• Common Characteristics of High-Performing Teams
• Nine Practical Steps to be More Productive at Work
• How to Write a Sales Script That Works
• Are You Ready for Marketing Automation?
• How to Use Google Analytics
• Website Tracking: What is it and How to Do It?
• Best free SEO tools to use this year