A major distributor of weighing equipment in the US, The Scale People help their customers find out the weight of anything from newborn babies right through to aircraft. This Maryland-based company has even supplied the scales NASA use to weigh satellites going up in the Space Shuttle!
However, while many of those they supply are hi-tech, the way this family firm used to keep customer details was anything but. "When I joined the company back in 1990," says Chris Buck, who now runs The Scale People with his brother, "my father kept customer details on a Rolodex."
"In terms of efficiency we’ve been able to improve productivity by at least 30% using Act!. That puts us ahead of the curve, and our competitors, who are still using Outlook and can’t access or share information like we can."