In London's highly competitive gym and fitness sector, staying at the top requires focus, particularly when you have a fast membership turnover of transient City bankers and financial professionals.
But with 8,000 members, 100,000 square feet of space and the final phase of a multi-million pound refurbishment just completed, the Reebok Sports Club in Canary Wharf is clearly doing something very right.
In large part, that's down to Sales and Marketing Director Diane Kay and her team ensuring a steady stream of new members keeps flowing through the doors of what is one of Europe's largest and most luxurious health clubs.
"Act! has become our bible when it comes to monitoring and managing new memberships, as it let's us trace the entire sales chain from initial contact, so we always know who's done what."