With its journals and books enjoying a combined circulation of over 240,000 and 45,000 people attending its conferences and events each year, specialist Polish publisher PRESSCOM is a market leader.
However, maintaining that position requires a highperforming sales team who can consistently sell
advertising to new clients, then build long-term relationships with them. To do this successfully, they must prepare tailor-made proposals for each individual customer based on their marketing requirements, and negotiate a deal that works for both sides.
An effective, robust and customisable CRM system was clearly needed.