As a commercial real estate firm based in Washington DC, MGA, Inc. helps organisations develop and implement real estate strategies.
Its clients include non-profits, associations, legal practices and government contractors, as well as financial service firms and technology companies, and over the years the company has built a rich database of contacts, which it has managed and added to by using Act!.
“We chose Act! in the first place because we wanted a CRM that would help us to better understand, track and qualify our prospects and clients, but without having to wade through all of the non-essential features,” says MGA’s managing principal, Brian Pashkoff. “Act! lets us do that, which is why we chose it over other products from Microsoft and Salesforce.”
“The cloud-based version of Act! is fostering a more collaborative environment. Now, if someone notices someone else speaking with or tracking a potential client and they have some good insider information, they share it.”