Act! in the cloud holds the key to ‘competitive collaboration’

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Act! is well known for the productivity improvements it brings to businesses. However, by switching from a desktop to a cloud-based version, MGA, Inc. discovered that it made their business better by enabling much greater collaboration among their team.

As a commercial real estate firm based in Washington DC, MGA, Inc. helps organisations develop and implement real estate strategies.

Its clients include non-profits, associations, legal practices and government contractors, as well as financial service firms and technology companies, and over the years the company has built a rich database of contacts, which it has managed and added to by using Act!.

“We chose Act! in the first place because we wanted a CRM that would help us to better understand, track and qualify our prospects and clients, but without having to wade through all of the non-essential features,” says MGA’s managing principal, Brian Pashkoff. “Act! lets us do that, which is why we chose it over other products from Microsoft and Salesforce.”

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“The cloud-based version of Act! is fostering a more collaborative environment. Now, if someone notices someone else speaking with or tracking a potential client and they have some good insider information, they share it.”
Customer Results


Act! has significantly improved collaboration within the business. Now information about clients and deals is shared and there is no duplication of effort.

MGA chose Act! because they wanted a CRM that would enable them to understand a client’s situation and track progress of deals without getting distracted by unnecessary, non-essential features.

The similarity between the desktop and cloud versions meant that switching between the two was problem-free because everyone was already familiar with Act! and how it works.


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