Like any ambitious company starting out, winning clients fast was always a key objective for Nantes-based consultancy firm Manessens. But with its core markets - the French IT and service sectors - so competitive, achieving this would require a highly effective sales and client management strategy.
"I knew we would have to be extremely organised when it came to targeting prospects, and that we would need an efficient tool in place to do that," says Manessens' Co-Manager and Sales Director Olivier Tardif.
"We chose Act! as our CRM solution not just because it's easy to use, but also the scope it offers us in terms of configuration. We're now opening around ten new accounts each year, a level of performance that's all due to Act!"